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What do Users have to do with SEO?
Learn How to Fish
Kathy Sierra
• History Lesson
• Serious Pony
• Programmer
• Writer
Making Users Awesome
• appreciating the context within which your site experience lives
• focusing on reducing cognitive resource leaks
• helping users find a state of flow when using your product in their context
• high value - very high quantity learning process
@jonti | [email protected]
– Kathy Sierra
Simple Test
2 vs. 7
Cognitive Resource Leak
Baba Shiv and Alex Fedorikhin, 1999@jonti | [email protected]
How do you teach a Mastered Skill?
• 10000 Repetitions?
• Perceptual Knowledge
• “How do you do it ?- I Just know”
• https://twitter.com/george_10g
Single Task - Shorten the Time to Expert
High Quality
Very - High Quantity
Examples
@jonti | [email protected]
Situational Awareness
• Schema Markup
• Events
• City Specific
• Audience Specific
• What Makes a Success
• Markup
• Write Great Titles
@jonti | [email protected]
Make users feel awesome
Mobile Views
Recurring or one Time Events
Specific Dates
16
Like Minded Audience
Can you create an event type?
17
Annual Events
Build in the URL structure
18
Local Events
Leverage other Event Lists
19
Learn Something New
Can you create an event type?
21
Bad Ass
• Practicing mediocrity makes you really good at mediocrity
• Perishable Skill?
• Run it hard
• Experts Practice Better
Resource Links
• BadAss: Making Users Awesome - http://shop.oreilly.com/product/0636920036593.do
• Serious Pony Blog - http://www.seriouspony.com/
• Early HeadRush - http://headrush.typepad.com/
• schema-creator.org - http://schema-creator.org/
• Structured Data Testing Tool - http://www.google.com/webmasters/tools/richsnippets
@jonti | [email protected]
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