Page 1 Update on ICCA’s Big Data – moving forward
Page 2 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
• See how the Big Data tool evolved since last year, and how you can use it to your own advantage
Session overview
Page 3 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
• Utilizing the vast databases of Google Scholar and Microsoft Academic Search, ICCA members can identify leading academic contacts in specified cities and regions, related to a specific meeting in the ICCA Association Database or a specific meeting subject.
How
Page 4 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
• Involving local association representatives is crucial for preparing a successful bid to host the next edition of an association's international meeting.
Why
Page 5 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Page 6 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
• 19,500 regular occurring meetings
• 11,750 international associations
• 209,500 individual meetings
• 2,925 international associations with local reps (25%) as per 1 July 2015
How many?
Page 7 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Local reps, 1st starting point
Page 8 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Page 9 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Page 10 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Page 11 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Page 12 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Page 13 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Page 14 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Page 15 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Page 16 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Page 17 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Page 18 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Track Leads
Page 19 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Track Leads
Page 20 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Lead Analytics
Page 21 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Big Data version III
Page 22 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Big Data version III
Page 23 ICCA Research, Sales & Marketing Programme Twitter: #RSMP15
Page 24 Update on ICCA’s Big Data – moving forward