2015 OC Realtist Annual General Membership Meeting
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Eric L. Frazier MBA President
www.ocrealtist.org
12/1/2015
1
General Membership Meeting
2
Meeting Agenda & Overview
President’s Report: The State of the OC Realtist
OC Realtist Core Values
Presentation of the 2015 Business Plan
OC Realtist Business & Marketing Plan
OC Realist Budget and Financial Forecast
Questions and Answers
NAREB Announcement: Mid Winter Conference
Final comment and adjournment
THE YEAR IN REVIEW
Eric L. Frazier, MBA, President
President’s Report
The President Report
4
Chapter Statistical Information
Chapter Financial Position
Corporation Status and future Legal status
Review of 2014 Activities and Events
The President Report
5
Changing Direction Community First
Building a Financially Sustainable Chapter
Membership Growth and value proposition
OC Realtist Core Values
Membership
Chapter Statistical Information
Chapter Membership
7
Immediate support is needed
Chapter Financial Position
Chapter Financial Position
9
We have zero cash in the banks
We are in need of new leadership and funding to continue operations
Chapter Financial Position
10
To date I have been personally covering the expenses for the chapter which cannot continue
Nor have I been in position to be effective as the President without leadership support.
We need board members and leaders.
Corporation Status
Corporation Status
12
The chapter formed in 2010 as the Orange County Association of Real Estate Brokers
We have not completed our 501 c6
We are changing direction and moving our status from a 501 c6 to 501 c3
Reduce the burden of the state fees and to better position ourselves for community engagement as non profit Realtist organization
Sustainability
Sustainability
14
Building a Financially Sustainable Chapter is our challenge
In my 4 years as President I have experienced the good, the bad and the ugly
We have tried fee based education but the competition with other well financed associations is too challenging
Sustainability
15
We have tried corporate sponsorships but the expectations are too high. Especially when constantly being compared to NAHREP and AREAA
We have tried Mixers, Golf tournaments, Gala’s and they have never been profitable
Sustainability
16
Are there more things we can try? Of course there are
We are not lacking ideas
We are not lacking the Mission or Vision of NAREB
We are lacking the grassroots connection with the community
We are lacking the Movement!
Sustainability
17
We are lacking identity
We are lacking relevance
And we are lacking people who want to be leaders
We are lacking the movement!
Sustainability
18
Sustainability means Visibility
Who are we?
We are not on TV
We are not in the News
We are not known our own community
Where are we?
We are lacking the movement!
Sustainability
19
Where is the movement?
At the Church
We need to get back to the Church and start the movement to homeownership!
Sustainability & Growth
Sustainability & Growth
21
Here is our strategy to achieve sustainability and growth as a NAREB chapter:
Increase membership dues to a level that will make us independent and not dependant on handouts from the financial sector
Not being dependant on the banks makes us better advocates for reforms in lending and banking to supports the needs of the community
Sustainability & Growth
22
Increase our brand in our communities by forming real alliances with churches and non-profit organizations who need our expertise
We are a 67 year old institution and the real estate experts in the African American community
We are to Real Estate what the Civil Rights Movement is to the NAACP and we need to own it
Sustainability & Growth
23
Strengthen our value proposition as an organization by being more engage with our members to understand the needs of their business and connect them with experts and leaders in NAREB who desire to serve as mentors
Sustainability & Growth
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Invest our money and time in technology, call centers, and other means to drive business opportunities to our members by serving and engaging the community
Be more selective on who we allow to join the organization
Sustainability & Growth
25
NAREB is not an organization you try out like a club.
It is a movement that begin in 1947 that was a call to action to African American in a racist and segregated country. NAREB is an ad-vocation. It is not designation or certification.
It is the destination for Democracy in Housing in a never ending journey that finds itself in the rented homes of African Americans across the country who desire to achieve the dream of home-ownership.
Sustainability & Growth
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It is fraternity of serious real estate professionals who understand our history as people and desire to work in the African American Community
NAREB and the Realtist Brand is not for everybody but it is for anybody who is committed to community service.
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Changing Direction
Changing Direction
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Community First – the profession of Real Estate Second
NAREB started in churches in 1947. That is our history and foundation of what a Realtist is all about
Our focus has been on Real Estate Agent Education since the beginning of our chapter and in the process of meeting those needs we have neglected the community and our community leaders. This changes now.
Changing Direction
29
We are forming alliances with churches and African American Nonprofit organizations
We want to be their official resource for any real estate related need in the community
Changing Direction
30
We are working with the OC NAACP, OC Black Chamber, Black fraternities and Networking organization in the OC to be their resource for real estate information and assistance
Changing Direction
31
We are going online for everything
All of our meeting will be accessible online and recorded
We will conduct online networking meeting for agents and the community to conduct business.
We will conduct online real estate marketing sessions to promote homeownership to the community and foster among Realtist
Who are we and what do we believe?
OC Realtist Core Values
Our Core Values
33
We believe in God and begin all of our meetings with prayer
We value the Realtist brand and our slogan "Democracy in Housing”
We value the history and contribution of African American Real Estate Agents who established NAREB and the Realtist designation
We value the talents and gifts of every member
Our Core Values
34
We value diversity and inclusiveness in our membership
We value professionalism in business and excellence in every area of life
We value having balance in our lives with God, Family & Business for all people
We value the emotional and physical well-being of all people
Our Core Values
35
We value fellowship and relationships with all people
We value the economic empowerment of all people
We value the family and Home Ownership
We value the education and mentoring of young people
We value the welfare of senior citizens
Our Core Values
36
We value leadership development of men and women .
We value the growth and sustainability of all chapters of NAREB
We value the banking industry and the affordable financial products that help make Home ownership possible
We value the American Dream of home ownership and the stability it brings to families
Business Planning for 2015
OC Realtist Business Plan
Mission and Vision Statement
38
Who are we?
Mission Statement
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The mission of the Orange County Realtist is to assist and engage the community to achieve the American dream of home-ownership while providing support and education for its members to grow and expand their businesses through community engagement.
Vision Statement
40
The vision of the OC Realtist is to become the largest Chapter of NAREB in the United States of successful Realtist® whose businesses are thriving from the support they receive from the chapter and the networking opportunities that exist by their affiliation with National Association of Real Estate Brokers
ManagementOC Realtist Organizational Structure
Executive Committee
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Executive Committee
Executive Directors:
Eric Frazier, President
Sandra Speed, 1st VP
Success Money, 2nd VP
Christina Kimble, 3rd VP
Open, EVP
Open, Secretary
Open, CFO
Open, Parliamentarian
Open, VP of Affiliates
General Directors
Relationship manager South Orange County
Relationship manager North Orange County
Open Board & Committee Positions
43
1st VP
Political Affairs
Community Development
Legislative Affairs
2nd VP
Relationship Mangers
Board Nominations
3rd VP
Public Relations
Website & Social Media
Historian
Hospitality & facilities
Education
Special Events
CFO/Treasurer
Audit
Compliance
EVP
Real Estate Vender Services
Real Estate Brokerages
Insurance Services
Financial Institutions
Retail Business Development
Parliamentarian
Bylaws
Grievance
VP of Affiliates
Pastoral Alliance
NAREB 9 Affiliates
Community/Chamber Affiliates
CAR/NAR Real Estate Associations
Minority RE Trade Associations
Professional Trade Associations
Advisory Board 2015
44
Current Advisory Board:
Earl Gervais, Chairman - CEO/Broker American Eagle Real Estate, Inc.
Patrick Bartolic, The Bartolic REO Team, ALTERA REAL ESTATE
Mike Duncan, Broker/CEO The Duncan Group & President – Elect of CRS
Shelley Kaye, Director/founder WINDS
Honorary Board 2015
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Roger Beane, Chairman - CEO Light House Real Estate Services, Inc. (LRES)
Bill Lewis, President of 100 Black Men of OC
Donald Craig, President of OC NAACP
Bobby McDonald, President of Black Chamber of Commerce
Mark Whitlock, Pastor/CEO Christ or Redeemer Church
What have we accomplished?
2014 Education & Special Events
47
Our Past Events Wednesday, January 08, 2014 General Membership
Online Meeting and Conference Call
Wednesday, January 15, 2014 Purpose, Passion and Peace: Orange County Realtist 1st Quarter Prayer Breakfast
Thursday, February 06, 2014 HUD Training with BLB Resources BE Extraordinary Selling and Marketing HUD Homes
48
Our Past Events Monday, February 17, 2014 NAREB Mid-Winter
Conference
March 08, 2014 General Membership Online Meeting and Conference Call
Saturday, March 15, 2014 Business Goal Setting and Business Productivity with Ray Warda
Thursday, March 20, 2014 Create Your Own WordPress Real Estate Website in a Day!
Thursday, April 03, 2014 Wells Fargo CineMeeting
49
Our Past Events Thursday, June 26, 2014 Business Development and
Lending Workshop | Connections, Strategies & Closed Deals
Tuesday, November 25, 2014 OC REALTIST ONLINE MEETING AND NETWORKING AGENDA
Opportunities to Improve
2015 Opportunities to Improve
51
2015 Opportunities to Improve have not changed.
Improve planning, lead time before events and execution
More Business development & Technology educational events
Increase the number of mixers & Joint events other Associations
Improved recruiting to larger Real Estate offices and affiliates
2015 Opportunities to Improve
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Improved attendance to meetings and events by all members
Fully engage the advisory and honorary board for resources and other opportunity to grow the organization
Improve the branding and staging of events with more banners
Improve fund raising monthly and diversify sources of funding
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What do we want to accomplish? Speaker Forums and EventsOC Realtist Online
In 2015
OC Realtist Online
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Speaker Forums & General Meeting
Program #1: Speaker Forums for Realtist®
Monthly event combined with our General Membership Meeting
Every 2nd Thursday’s Online
Time: 9:00 AM to 11:00 PM
Networking: 9:00 AM to 9:30 AM
OC Realtist Online
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The Speaker Forum starts: 9:30 AM to 10:30 AM
General Membership meeting from 10:30 to 11:30 AM
Access online at:www. Anymeeting.com/thepowerisnow
General Marketing Session – Sell Real Estate
Program #1: Marketing Session for Realtist®
Weekly Online meeting on Tuesday
OC Realtist Online
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Time: 10:00 AM to 12:00 PM
Pitching Property: 10:00 AM to 11:30 AM
Announcements: 11:30 AM to 12:00 PM
Access online at:www. Anymeeting.com/thepowerisnow
OC Realtist Events
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Special Events
Quarterly Prayer Breakfast.
Black History Luncheon & Membership Drive in February
NAREB Mid Winter Conference – Plan a group trip
NAREB Annual Political Event in Washington in March
OC Realtist Events
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NAREB Annual Convention – Plan a group trip
Food Drive for the Thanksgiving Holiday
Toy Drive for the Christmas Holiday
OC Realtist Women Council Luncheon Event
OC Realtist Meeting & Event Schedule
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Monthly Membership Meetings
Weekly Online Marketing Sessions
Monthly Online Real Estate Forums
Weekly Executive Board meeting
Quarterly OC Realtist Internet Radio
Quarterly New Membership Orientation
OC Realtist Internet Radio
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Produced by the Power Is Now, Inc. and on the Power Is Now Network
Quarterly – 1st Thursday 9:00 AM to 12:00 AM.
Hosted by Blogtalkradio.com/thePowerisnow
Promote the chapter nationally and locally
Discuss National, State, Local chapter events, initiatives, and the value proposition of being a Realtist®
OC Realtist Internet Radio
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Hear success stories of Realtist®, Agents and broker owners
Hear from our National, State and local leaders
Hear from our NAACP, Urban League, Black Chamber & Other Minority Organizations
The Radio Program is about NAREB and all of its affiliates
Member broker advertisements
Consumer Education
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OC Realtist Magazine
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Produced by the Power Is Now, Inc.
Monthly Magazine
Promote the chapter nationally and locally
Discuss National, State, Local chapter events, initiatives, and the value proposition of being a Realtist®
Written success stories of Realtist®, Agents and broker owners
OC Realtist Magazine
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Read articles from National, State and local leaders
Read articles from NAACP, Urban League, Black Chamber & Other Minority Organizations
The Magazine is about NAREB and all of its affiliates
Member broker advertisements
Lender Partner Advertisements
Consumer Education and real estate for sale
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General Membership Meetings
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2nd Thursday of the Month
Conducted by teleconference and online
General Board Meeting 10:30 PM - 11:30 PM
General Board/membership meetings are open to board and general public unless a closed meeting is requested
Speakers will be invited to speak on Political, Social, Personal development, Economics, Real Estate Trends, Market information and sales and marketing strategies from 9:30 AM to 10:30 AM
Quarterly New Member Orientation
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Quarterly Event By Teleconference and Online
Time: 9:00 to 11:00 AM
Networking: 8:30 to 9:00 AM
Orientation: 9:00 to 11:00 AM
Deliverable by email and mail: Bylaws of the Local, State, and National
Organization
History of the Organization both national and local chapter
Access to the local and national website
Certificate of membership
Membership PIN Local and National
OC Membership name badge, business cards (optional) &
telephone extension (directors only)
Women's Council certificate of membership (if applicable)
Code of Ethics
Organizational Chart
Realtist Preamble
Presentations from each executive board member & President
Goals & Action Plan
How and when are we going to accomplish it?
1st Quarter Goals 2015
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Prayer Breakfast 1/22/2015
Grow members by 1/31 to 15 members
Recruit 5 new members per month for the 1st quarter: 15 members. Average of 10 members per month for the year
Conduct a President’s partnership meeting with NAREB California Chapter Presidents by 3/31
Conduct a President's meeting with OC AREAA, OC NAHREP, WinDs, NAWRB, OCAR, PWR in by 2/28
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1st Quarter Goals 2015
Update Membership roster on National Website and Chapter Website by 2/15
Finalize Accounting for 2012 to 14 and Budget and Projections for 2015 by 2/28
Fill all board position by 2/28
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1st Quarter Goals 2015
Improve social media marketing and increase the level of communication within the organization
Issue the first issue of the OC Realtist Magazine by 1/31/2015
Conduct the first quarterly OC Realtist Radio Show by 3/31/2015
1st Quarter 2015 Action Plan
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1st Quarter 2015 Business Planning Action Plan:
Fill vacant board positions
Power is Now RE Association Management in place
1st Quarter 2015 Action Plan
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Publish master calendar with all of OC RealtistEvents on the website and send it to AAREA and NAHREP Orange County Chapters to hopefully prevent conflict with events
Schedule meeting with AAREA and NAHREP's executive team to see if we can organize a social events
1st Quarter 2015 Action Plan
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Schedule a Pastoral Alliance meeting with the religious centers of influence in the OC as soon as possible in the first quarter
Schedule and conduct President Partnership Virtual meeting with local NAREB chapter Presidents by 3/31/2015
1st Quarter 2015 Action Plan
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Finalize Business and Strategic Plans for the OC Realtist 2/1/2015
Issue 3 publications of The OC Realtist Magazine 3/31/2015
Conduct the second OC Realtist Radio Show. 3/31/2015
2nd Quarter Goals 2015
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Prayer Breakfast 4/23/2015
Grow members by 6/31 to 30 members - minimum
Recruit 5 new members per month for the 2nd quarter: 15 members. Average of 10 members per month for the year
2nd Quarter Goals 2015
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Conduct a President’s partnership with NAREB California Chapter Presidents by 6/31
Conduct a President's meeting with OC AREAA, OC NAHREP, WinDs, NAWRB, OCAR, PWR in by 5/30
2nd Quarter 2015 Action Plan
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2nd Quarter 2015 Business Planning Action Plan:
Fill any remaining vacant board positions by 6/30
Review arrangement with TPIN RE Assoc. management
Review master calendar on all of OC Realtist Events on the website and send it to AREAA and NAHREP Orange County Chapters to hopefully prevent conflict with events
2nd Quarter 2015 Action Plan
79
Schedule meeting with AAREA and NAHREP's executive team to see if we can organize a social events for the second quarter
Schedule an online Pastoral Alliance meeting with the religious centers of influence in the OC as soon as possible in the first quarter. Invite to the Prayer Breakfast
2nd Quarter 2015 Action Plan
80
Schedule and conduct Virtual meeting with local NAREB chapter Presidents by 6/31/2015
Conduct the second Quarterly Realtist Radio Show by 6/30/2015
Issue 3 more edition of The OC Realtist Magazine
3rd & 4th Quarter Goals & Action Plan
81
Schedule Prayer Breakfast for the 4th Quarter 2014
Recruit 5 new members per month for the 2nd half: 30 members
Conduct a President’s Meeting with NAREB California Chapter Presidents and directors by 7/31. Xmas Party schedules and Summer Mixers
3rd & 4th Quarter Goals & Action Plan
82
Schedule a Pastoral Alliance meeting with the religious centers of influence in the OC by 10/31
Finalize all Education and Event scheduling for the 2nd half and achieve all goals for the 1st half
3rd & 4th Quarter Goals & Action Plan
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Achieve all revenue goals for 2nd Half. Create action plan for shortfall.
Start OC Realtist Strategic planning session for 2015 by 9/30/2015
Plan Elections Campaigns to kick off 9/30 and hold Elections by 11/15
3rd & 4th Quarter Goals & Action Plan
84
Plan Holiday Food and Toy drives by 9/30
Plan Year end luncheon for directors with sponsorship
Conduct the second Quarterly Realtist Radio Show by 6/30/2015
Issue 3 more edition of The OC Realtist Magazine
OC Realtist NewMembership Revenue
2015 Summary Membership Revenue
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2015 Sales Agents Membership Revenue
87
2015 Broker Membership Revenue
88
2015 Allied Associate Membership Revenue
89
2015 Allied Membership Revenue
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OC Realtist – Forecast & Budget
5 year Forecast and Budget
OC Realtist 2015 Financial Projections
92
OC Realtist 2015 Financial Projections
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2015 Revenue Projections
94
2015 Projected Expense Breakdown
95
2015 Projected Balance Sheet
96
OC Realtist – Sponsorship
Corporate and Event Sponsorship
2015 Corporate Sponsorship
98
OC Realtist Speaker Series
99
Live Event Sponsorship
100
OC Realtist - Compliance
State & Chapter Compliance
State Compliance Goals 2015
102
Finalize OC Realtist 501 C6 by going under CAREBs 501 c6.
Hire CFO - Audit & Bank Reconciliation report
Complete 990 Tax Filing by April 2015.
State and National Dues reporting payment by 1/30/2015
Establish Audit Committee by 1/30/2015
Proposed Goals 2017
What the future looks like?
2017 Goals
104
To become financially independent and not dependent on the charity of banks and other organizations for funding and support
To have fee base services that will meet the day to day operational, sales, marketing and real estate business needs of our members
2017 Goals
105
To establish corporate offices for staff, business operations and Realtist® support
To become an association whose number one priority is to help our members grow and expand their real estate business through community engagement
To build a membership base of 2500 Realtist by 2020 in membership
Appendix
Appendix
107
1. Website Domains & Social Media
2. Corporate sponsorships
3. Board Membership Guidelines
4. Current Needs for OC Realtist Business Initiatives
5. 5 year Financial Forecast & Budget
1. Website Domains & Social Media
108
OC Realtist owns the following Website DBAs:
www.ocareb.com, org, net, info
www.ocnareb.com, org, net, info
www.nareboc.com, org, net, info
www.ocRealtist.com, org, net, info
www.orangecountyRealtist.com, org, net, info
1. Website Domains & Social Media
109
www.Realtist.info
OC Realtist current Social Media:
LinkedIn, Facebook, Twitter, Myspace
All events on video on the website
All transactions are online
Events, membership applications, BOD application and more to come
2. Executive Committee Guidelines
110
Must attend monthly meetings via teleconference in additional to our general membership meeting
Must attend all board meeting and must pay membership dues before 1/31/2015
2. Executive Committee Guidelines
111
Two absences in a 12 month period may result in dismissal form the board with notice
This does include the monthly Speakers Forum or the Monthly Real Estate Marketing Sessions
Must support all major events
3. Honorary Board Guidelines
112
Honorary Board members are not required to attend general board meetings. We encourage attendance at all meetings and events
Membership dues to the Local is not required. But membership to State and National Chapter is to be paid by the member if they desire membership
3. Honorary Board Guidelines
113
Honorary Board members are encourage to use their influence to raise money for the chapter and help achieve our financial goals
4. Advisory Committee Guidelines
114
Advisory Board members are not required to attend general board meetings
We encourage attendance at all meetings and events
Advisory Board members must pay membership dues to the Local, State and National Chapter
Two absences in a 12 month period may result in dismissal from the board without notice
5. Professional Staff Guidelines
115
Professional Staff Board Members are not required to attend general board meetings. We encourage attendance at all meetings* and events
Professional Staff Board members must pay membership dues to the Local, State and National Chapter and one time fee to OC Realtist
Note: Attendance to board meetings is required if their expertise is needed on the agenda or there are pending issues that require their attention.
6. General Board Member Guidelines
116
Must attend conference General Membership meetings.
Must pay all membership dues.
Must support all major events and Annual Gala.
Must support at least two meetings/events per month.
6. General Board Member Guidelines
117
Attendance to the Annual Gala Event is required and selling 10 seats to your assigned table.
Two absences in a 12 month period may result in dismissal from the board without notice.
65
Q & A
Announcements
NAREB.COM
120
NAREB MID-WINTER CONFERENCE – GRAND HYATT TAMPA BAY
February 19, 2015 — February 21, 2015. All Day
Grand Hyatt Tampa Bay Hotel & Resort, Tampa Florida
Eric L. Frazier MBA President
www.ocrealtist.org
121
2015 OC Realtist General Membership Meeting
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