2015 AWS Premier BIG COMPANIES DATA ENGAGED IN A BIG DATA ... · IMPLEMENTING BIG DATA 21% DATA QUALITY ISSUES 20% OUTDATED INFRASTRUCTURE 18% LACK OF INTERNAL EXPERTISE 17% GOVERNANCE

CLOUD SERVICESOR

INFRASTRUCTUREHOSTING

19%ANALYTICSSOFTWARE

18%INTEGRATION

SOFTWARE

15%DATABASE

&STORAGE

23%NETWORKING

&SERVERS

24%

PERFORMANCE22%

COST17%

ACCESS16%

MAINTENANCE22%

SCALABILITY22%

TOP BUSINESS HURDLES TO IMPLEMENTING BIG DATA21% ORGANIZATIONAL SILOS21% LACK OF MONEY16% LACK OF CONSENSUS ON GOALS16% LACK OF EXECUTIVE SUPPORT

TOP TECHNICAL HURDLES TO IMPLEMENTING BIG DATA

21% DATA QUALITY ISSUES20% OUTDATED INFRASTRUCTURE

18% LACK OF INTERNAL EXPERTISE17% GOVERNANCE & SECURITY CHALLENGES

12% SILOS OF DATA & LEGACY APPS10% TOO MUCH DATA

BIGDATASURVEY

2015 AWS Premier Partner polled companies on big data plans, discovering that 80% of companies are engaged in or will soon begin a project, with a large portion spending as much as $100,000 this year.

COMPANIES ENGAGED IN A

BIG DATA PROJECT

60%CURRENTLY

ENGAGED

20%WILL ENGAGE

SOON

SPENDING ON BIG DATA INITIATIVES

TOP AREASFOR SPENDING

& RESEARCH

Morethan

$100,00018PERCENT

Between$50,000-$100,00034

PERCENT

26%SOCIAL MEDIA AND

DIGITAL MARKETINGINITIATIVES

25%IMPROVING INTERNAL

PROCESSES ANDOPERATIONS

26%SOCIAL MEDIA AND

DIGITAL MARKETINGINITIATIVES

25%IMPROVING INTERNAL

PROCESSES ANDOPERATIONS

TOP DRIVERS FOR BIG DATA PLANS THE BUSINESS LEADER DRIVING THESE PROJECTS

Identify new areas for business growth orproduct strategy 33%

Identify areas for operational efficiencyand cost savings28%

Better understand customers and improve customer experience 25%

Pressure from business executives to mine data13%

18%LOB

MANAGER

25%CIO

32%CEO

LEADING TECHNOLOGIES COMPANIES WILL INVEST IN TO PREPARE FOR BIG DATA

LIMITATIONS WITH THEIR CURRENT RELATIONAL DATABASE SYSTEMS

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