CLOUD SERVICES OR INFRASTRUCTURE HOSTING 19% ANALYTICS SOFTWARE 18% INTEGRATION SOFTWARE 15% DATABASE & STORAGE 23% NETWORKING & SERVERS 24% PERFORMANCE 22% COST 17% ACCESS 16% MAINTENANCE 22% SCALABILITY 22% TOP BUSINESS HURDLES TO IMPLEMENTING BIG DATA 21% ORGANIZATIONAL SILOS 21% LACK OF MONEY 16% LACK OF CONSENSUS ON GOALS 16% LACK OF EXECUTIVE SUPPORT TOP TECHNICAL HURDLES TO IMPLEMENTING BIG DATA 21% DATA QUALITY ISSUES 20% OUTDATED INFRASTRUCTURE 18% LACK OF INTERNAL EXPERTISE 17% GOVERNANCE & SECURITY CHALLENGES 12% SILOS OF DATA & LEGACY APPS 10% TOO MUCH DATA BIG DATA SURVEY 2015 AWS Premier Partner polled companies on big data plans, discovering that 80% of companies are engaged in or will soon begin a project, with a large portion spending as much as $100,000 this year. COMPANIES ENGAGED IN A BIG DATA PROJECT 60% CURRENTLY ENGAGED 20% WILL ENGAGE SOON SPENDING ON BIG DATA INITIATIVES TOP AREAS FOR SPENDING & RESEARCH More than $100,000 18 PERCENT Between $50,000- $100,000 34 PERCENT 26% SOCIAL MEDIA AND DIGITAL MARKETING INITIATIVES 25% IMPROVING INTERNAL PROCESSES AND OPERATIONS 26% SOCIAL MEDIA AND DIGITAL MARKETING INITIATIVES 25% IMPROVING INTERNAL PROCESSES AND OPERATIONS TOP DRIVERS FOR BIG DATA PLANS THE BUSINESS LEADER DRIVING THESE PROJECTS Identify new areas for business growth or product strategy 33% Identify areas for operational efficiency and cost savings 28% Better understand customers and improve customer experience 25% Pressure from business executives to mine data 13% 18% LOB MANAGER 25% CIO 32% CEO LEADING TECHNOLOGIES COMPANIES WILL INVEST IN TO PREPARE FOR BIG DATA LIMITATIONS WITH THEIR CURRENT RELATIONAL DATABASE SYSTEMS © 2015 2nd Watch 888-317-7920 www.2ndwatch.com