Transcript
The Garage Sale Trail is a government-enabled, people-powered program
Our mission to create positive social and environmental
change
We believe in working with government to empower local people to solve local
problems
We believe in the power of channeling existing behaviours at
scale to create bigger outcomes and drive real behavior change
By organising communities to host garage sales on the one day around
the country
Reduce Waste
& Landfill
Facilitate Reuse
Unite Communitie
s
Stimulate Local
Economies
Inspire Creativit
y
Have Fun
BACKGROUND
2010 = 126 sellers
2011 = 1,613 sellers
2012 = 7,732 sellers
1 Council partner
14 Council partners
28 Council partners
2013 = 15,000+ sellers60 - 80 Council partners
GARAGE SALE TRAIL & VICTORIA
2012 PARTICIPATING VIC COUNCILS
City Of MelbourneMoonee Valley City Council
City Of BoroondaraCity of Bayside
City of Port PhillipCity of KingstonCity Of Hume
Website (2013)
VICTORIAN OUTCOMES 2012
• Total approx # of sellers in Melb 4480• Estimated # of buyers: 35 000
• Word of Mouth:
225 000• Wheelie bins of stuff redistributed 10-15k
2013 VICTORIAN OBJECTIVES & OUTCOMES
• 15 – 25 councils participating in VIC
• Sustainability Victoria relationship created
• MV relationship underway
• 75 000 – 150 000 people involved
2013 NATIONAL OBJECTIVES
• Become the largest community and sustainability program in the country
• 60 - 80 councils participating nationally
• 3 State Government relationship
• 300 000 people participating nationally
HOW IT WORKS
Website (2013)
Smart Phone App
COMMUNICATION CAMPAIGN
LOCAL AND STATE WIDE MEDIA
COUNCIL FUNDED
State & Local Gov Fund the
Program
Fees Vary Based on Council Population
Participation Fess $1500 -- $30
000
Free to participants
WHAT WE PROVIDE FOR COUNCILS
WHAT WE PROVIDE FOR COUNCILS
BRAND & MARKETING ASSETS
WEBSITE ACCESS & MOBILE
HOW TO GUIDES, PROJECT MANAGEMENT TOOLS
COMMUNICATION PLAN AND MEDIA P’SHIPS
HUMAN RESOURCE
DATA DRIVEN POST ANALYSIS
BRAND & MARKETING ASSETS
Social Media
Posters
Postcards
BRAND & MARKETING ASSETS
Video Content
Ambassadors
Participant Pack & Guides
WEBSITE ACCESS AND MOBILE
BRAND & MARKETING ASSETS
Partner Carousel
Smart Phone App
HOW TO GUIDES AND PROJECT MANAGEMENT
ACTIVATION GUIDES
Council Console
COMMUNICATION PLAN AND MEDIA PARTNERSHIPS
MEDIA PARTNERSHIPS
HUMAN RESOURCE
Council Manager 4 months
Com-munity
Manager 3 months
On Ground PR Person3 months
POST ANAYSIS
Survey Monkey
Survey Monkey
HOW WE WORK
WITH COUNCILS
COUNCIL PROCESS
Investment made varies
Every Council is different
Best outcomes involve collaboration across Council departments
Mayoral access equates to success
COUNCILS ROLE
1. Promoting Through Council Channels. The intention is that its viewed as a Council driven program
COUNCIL’S ROLE
2. Outreach – schools, community groups, initial registrations
3. Capitalising on media opportunities
WHO WE WORK WITH IN COUNCIL
WasteSustain-ability
Com-munity
Dev
Economic Dev
Comms
TIMING
Feb – May Determine Involvement
June- July: Project Set Up
July- distribute materials
August – October: Campaign Period
October 26 – Event Day
November – Post Reporting
PARTICIPATION FEES
POPUATION PER LGA FEE
0 - 2499 $1250
2499 - 4999 $2500
5000 – 14 999 $5000
15000 – 29 999 $7500
30 000 – 89 999 $10000
90 000 – 119 999 $12 500
120 000 – 179 000 $15 000
180 000 – 279 999 $17 500
EXAMPLES OF WHAT COUNCILS HAVE DONE
Launch Events
WORKING WITH COUNCILS
WORKING WITH COUNCILS
WORKING WITH COUNCILS
Promoting Through Council Channels
Street Banners
Social Media
Social Media
Social Media
Inclusion in council news-letters and websites
Inclusion in council news-letters and websites
Council Outreach Examples
Council Outreach Examples:Schools
Designating Spaces
Launch Events& Local Ambassadors
Internal Engagement & Tracking progress
Council Garage Sale
Advertising
Social Media
Social Media
WORKING WITH COUNCILS
WORKING WITH COUNCILS
Social Media
Social Media
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