2013 vic generic council

The Garage Sale Trail is a government-enabled, people-powered program

Our mission to create positive social and environmental

change

We believe in working with government to empower local people to solve local

problems

We believe in the power of channeling existing behaviours at

scale to create bigger outcomes and drive real behavior change

By organising communities to host garage sales on the one day around

the country

Reduce Waste

& Landfill

Facilitate Reuse

Unite Communitie

s

Stimulate Local

Economies

Inspire Creativit

y

Have Fun

BACKGROUND

2010 = 126 sellers

2011 = 1,613 sellers

2012 = 7,732 sellers

1 Council partner

14 Council partners

28 Council partners

2013 = 15,000+ sellers60 - 80 Council partners

GARAGE SALE TRAIL & VICTORIA

2012 PARTICIPATING VIC COUNCILS

City Of MelbourneMoonee Valley City Council

City Of BoroondaraCity of Bayside

City of Port PhillipCity of KingstonCity Of Hume

Website (2013)

VICTORIAN OUTCOMES 2012

• Total approx # of sellers in Melb 4480• Estimated # of buyers: 35 000

• Word of Mouth:

225 000• Wheelie bins of stuff redistributed 10-15k

2013 VICTORIAN OBJECTIVES & OUTCOMES

• 15 – 25 councils participating in VIC

• Sustainability Victoria relationship created

• MV relationship underway

• 75 000 – 150 000 people involved

2013 NATIONAL OBJECTIVES

• Become the largest community and sustainability program in the country

• 60 - 80 councils participating nationally

• 3 State Government relationship

• 300 000 people participating nationally

HOW IT WORKS

Website (2013)

Smart Phone App

COMMUNICATION CAMPAIGN

LOCAL AND STATE WIDE MEDIA

COUNCIL FUNDED

State & Local Gov Fund the

Program

Fees Vary Based on Council Population

Participation Fess $1500 -- $30

000

Free to participants

WHAT WE PROVIDE FOR COUNCILS

WHAT WE PROVIDE FOR COUNCILS

BRAND & MARKETING ASSETS

WEBSITE ACCESS & MOBILE

HOW TO GUIDES, PROJECT MANAGEMENT TOOLS

COMMUNICATION PLAN AND MEDIA P’SHIPS

HUMAN RESOURCE

DATA DRIVEN POST ANALYSIS

BRAND & MARKETING ASSETS

Social Media

Posters

Postcards

BRAND & MARKETING ASSETS

Video Content

Ambassadors

Participant Pack & Guides

WEBSITE ACCESS AND MOBILE

BRAND & MARKETING ASSETS

Partner Carousel

Smart Phone App

HOW TO GUIDES AND PROJECT MANAGEMENT

ACTIVATION GUIDES

Council Console

COMMUNICATION PLAN AND MEDIA PARTNERSHIPS

MEDIA PARTNERSHIPS

HUMAN RESOURCE

Council Manager 4 months

Com-munity

Manager 3 months

On Ground PR Person3 months

POST ANAYSIS

Survey Monkey

Survey Monkey

HOW WE WORK

WITH COUNCILS

COUNCIL PROCESS

Investment made varies

Every Council is different

Best outcomes involve collaboration across Council departments

Mayoral access equates to success

COUNCILS ROLE

1. Promoting Through Council Channels. The intention is that its viewed as a Council driven program

COUNCIL’S ROLE

2. Outreach – schools, community groups, initial registrations

3. Capitalising on media opportunities

WHO WE WORK WITH IN COUNCIL

WasteSustain-ability

Com-munity

Dev

Economic Dev

Comms

TIMING

Feb – May Determine Involvement

June- July: Project Set Up

July- distribute materials

August – October: Campaign Period

October 26 – Event Day

November – Post Reporting

PARTICIPATION FEES

POPUATION PER LGA FEE

0 - 2499 $1250

2499 - 4999 $2500

5000 – 14 999 $5000

15000 – 29 999 $7500

30 000 – 89 999 $10000

90 000 – 119 999 $12 500

120 000 – 179 000 $15 000

180 000 – 279 999 $17 500

EXAMPLES OF WHAT COUNCILS HAVE DONE

Launch Events

WORKING WITH COUNCILS

WORKING WITH COUNCILS

WORKING WITH COUNCILS

Promoting Through Council Channels

Street Banners

Social Media

Social Media

Social Media

Inclusion in council news-letters and websites

Inclusion in council news-letters and websites

Council Outreach Examples

Council Outreach Examples:Schools

Designating Spaces

Launch Events& Local Ambassadors

Internal Engagement & Tracking progress

Council Garage Sale

Advertising

Social Media

Social Media

WORKING WITH COUNCILS

WORKING WITH COUNCILS

Social Media

Social Media