2010 Third Party Public Viewing Areas

2010 3rd Party Public Viewing Areas

HOST CITY: CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

July 2009

AGENDA

AGENDA

1. Terms of Cooperation

2. Third Party Viewing Areas

LEGAL FRAMEWORK

TERMS OF COOPERATION

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

Host City Agreement

Amendment 1 (TOC)

Financial Agreement Event Manual

RIGHTS HOLDER

TERMS OF COOPERATION

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

•The City of Cape Town is a “Rights Holder” •Can stage the “Official Fan Fest”•“Use of the Marks” rights•Can use official event “look” to re-create stadium experience

TERMS OF COOPERATION

Stuttgart Official Fan Park 2006

OFFICIAL FAN PARK –GRAND PAARDE

TERMS OF COOPERATION

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

Description: • The Official Fan Parks has the following parameters:

(i) open each day of the Competition; (ii) entry free of charge; (iii) live-broadcast of all 64 matches of the Competition; (iv) food and beverage availability, (v) within fenced and secured areas (vi) a stage of a dimension which allows entertainment

• The Host City, LOC and FIFA shall be jointly responsible for the staging and organisation of the Official Fan Park

• One (1) Official Fan Park per stadium (Grand Parade)

TERMS OF COOPERATION

RIGHTS FIFA FAN PARK

TV Rights Yes, free SABC feed

Big Screen advertising Yes, not during match feed & build-up

FIFA Affiliates Only FIFA Affiliates to participate as sponsors

Basic package for FIFA Affil. Yes, but basic recognition

Local, non -competitor suppliers

Yes, first & last rights to FIFA partners

Local competitor suppliers No sponsor

Non competitor sponsor Yes, first & last rights to FIFA partners

3rd Party Exhibitors Yes

OTHER PUBLIC VIEWING EVENTS

TERMS OF COOPERATION

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• The Official Fan Fest shall be the primary official public viewing event in relation to the 2010 FIFA World Cup™

• The Host City shall be entitled to organise other public viewing events in the Host City

• Subject to FIFA’s General Public Viewing Guidelines• Does not carry “Official Fan Park look” (Velodrome,

Athlone and Swartklip)

TERMS OF COOPERATION

Rights CITY PVA’S

TV Rights Yes, free SABC feed

Big Screen advertising Yes, not during match feed & build-up

FIFA Affiliates Yes, can participate

Basic package for FIFA Affil. None

Local, non -competitor suppliers Yes

Local competitor suppliers Yes – no branding

Non competitor sponsor Yes – with branding

3rd Party Exhibitors Yes

THIRD PARTY VIEWING AREAS

NON RIGHTS HOLDER

THIRD PARTY PVA’S

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• FIFA Commercial Affiliates & Host Cities are Rights Holders•All other entities are 3rd Parties •Third Parties are not permitted to “use the marks”•Third Parties are permitted to stage Public Viewing•Subject to FIFA guidelines•Guidelines available on FIFA.com

FIFA GENERAL PVA GUIDELINES

THIRD PARTY PVA’S

FIFA GENERAL PVA

GUIDELINES

COMMERCIAL NON COMMERCIAL

NON COMMERCIAL PVA

THIRD PARTY PVA’S NON COMMERCIAL PVA

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• 2010 Matches are broadcast live• No entry fee is charged• No sponsorship or other rights are exploited• Public Viewing Events in commercial establishments e.g. pubs, are deemed non commercial unless an entry fee and/or sponsorship is exploited

EXHIITOR RESPONSIBILITIES

THIRD PARTY PVA’S NON COMMERCIAL PVA

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• Must use SABC feed •Must obtain all necessary licenses and permits from the local municipality (events.permit@capetown.gov.za) •Broadcast must be displayed on a live basis only i.e. no delays or replays•No modification to the broadcast material •No association with FIFA or FIFA World Cup•No sponsorship rights e.g. Use of flags or billboards•Sale of food, beverages and other goods permitted •No Use of the Competition Marks•No entry fee

AUTHORISATION

THIRD PARTY PVA’S NON COMMERCIAL PVA

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• If a genuine non-commercial event, a free license is automatically granted•No application to FIFA is required•Full compliance with non-commercial regulations is required•If not in full compliance, the free license is terminated•Breach is prosecutable•Written details must be supplied to FIFA upon request

COMMERCIAL PVA

THIRD PARTY PVA’S COMMERCIAL PVA

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

•Staged for commercial reasons• An entry fee is charged and/or• Sponsorship or other rights are exploited

THIRD PARTY PVA’S COMMERCIAL PVA

FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010

• A license fee is payable•The fee to be determined at the time of application•All fees to be donated to 20 Centres for 2010 campaign•Sponsorship rights to FIFA Commercial Affiliates•Sponsorship rights to local, non competitor sponsors•Sale of goods e.g. beer, to competitor sponsors•FIFA license only relates to the broadcast signal•Exhibitor still responsible to obtain licenses and authorisation from the local authority•Applications via FIFA at publicviewing@fifa.org

THANK YOU

DANKIE

ENKOSI