2010 3 rd Party Public Viewing Areas HOST CITY: CAPE TOWN FIFA WORLD CUP SOUTH AFRICA 2010 July 2009
2010 Third Party Public Viewing Areas
Sep 14, 2014
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2010 3rd Party Public Viewing Areas
HOST CITY: CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
July 2009
AGENDA
AGENDA
1. Terms of Cooperation
2. Third Party Viewing Areas
LEGAL FRAMEWORK
TERMS OF COOPERATION
FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
Host City Agreement
Amendment 1 (TOC)
Financial Agreement Event Manual
RIGHTS HOLDER
TERMS OF COOPERATION
FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
•The City of Cape Town is a “Rights Holder” •Can stage the “Official Fan Fest”•“Use of the Marks” rights•Can use official event “look” to re-create stadium experience
TERMS OF COOPERATION
Stuttgart Official Fan Park 2006
OFFICIAL FAN PARK –GRAND PAARDE
TERMS OF COOPERATION
FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
Description: • The Official Fan Parks has the following parameters:
(i) open each day of the Competition; (ii) entry free of charge; (iii) live-broadcast of all 64 matches of the Competition; (iv) food and beverage availability, (v) within fenced and secured areas (vi) a stage of a dimension which allows entertainment
• The Host City, LOC and FIFA shall be jointly responsible for the staging and organisation of the Official Fan Park
• One (1) Official Fan Park per stadium (Grand Parade)
TERMS OF COOPERATION
RIGHTS FIFA FAN PARK
TV Rights Yes, free SABC feed
Big Screen advertising Yes, not during match feed & build-up
FIFA Affiliates Only FIFA Affiliates to participate as sponsors
Basic package for FIFA Affil. Yes, but basic recognition
Local, non -competitor suppliers
Yes, first & last rights to FIFA partners
Local competitor suppliers No sponsor
Non competitor sponsor Yes, first & last rights to FIFA partners
3rd Party Exhibitors Yes
OTHER PUBLIC VIEWING EVENTS
TERMS OF COOPERATION
FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
• The Official Fan Fest shall be the primary official public viewing event in relation to the 2010 FIFA World Cup™
• The Host City shall be entitled to organise other public viewing events in the Host City
• Subject to FIFA’s General Public Viewing Guidelines• Does not carry “Official Fan Park look” (Velodrome,
Athlone and Swartklip)
TERMS OF COOPERATION
Rights CITY PVA’S
TV Rights Yes, free SABC feed
Big Screen advertising Yes, not during match feed & build-up
FIFA Affiliates Yes, can participate
Basic package for FIFA Affil. None
Local, non -competitor suppliers Yes
Local competitor suppliers Yes – no branding
Non competitor sponsor Yes – with branding
3rd Party Exhibitors Yes
THIRD PARTY VIEWING AREAS
NON RIGHTS HOLDER
THIRD PARTY PVA’S
FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
• FIFA Commercial Affiliates & Host Cities are Rights Holders•All other entities are 3rd Parties •Third Parties are not permitted to “use the marks”•Third Parties are permitted to stage Public Viewing•Subject to FIFA guidelines•Guidelines available on FIFA.com
FIFA GENERAL PVA GUIDELINES
THIRD PARTY PVA’S
FIFA GENERAL PVA
GUIDELINES
COMMERCIAL NON COMMERCIAL
NON COMMERCIAL PVA
THIRD PARTY PVA’S NON COMMERCIAL PVA
FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
• 2010 Matches are broadcast live• No entry fee is charged• No sponsorship or other rights are exploited• Public Viewing Events in commercial establishments e.g. pubs, are deemed non commercial unless an entry fee and/or sponsorship is exploited
EXHIITOR RESPONSIBILITIES
THIRD PARTY PVA’S NON COMMERCIAL PVA
FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
• Must use SABC feed •Must obtain all necessary licenses and permits from the local municipality ([email protected]) •Broadcast must be displayed on a live basis only i.e. no delays or replays•No modification to the broadcast material •No association with FIFA or FIFA World Cup•No sponsorship rights e.g. Use of flags or billboards•Sale of food, beverages and other goods permitted •No Use of the Competition Marks•No entry fee
AUTHORISATION
THIRD PARTY PVA’S NON COMMERCIAL PVA
FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
• If a genuine non-commercial event, a free license is automatically granted•No application to FIFA is required•Full compliance with non-commercial regulations is required•If not in full compliance, the free license is terminated•Breach is prosecutable•Written details must be supplied to FIFA upon request
COMMERCIAL PVA
THIRD PARTY PVA’S COMMERCIAL PVA
FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
•Staged for commercial reasons• An entry fee is charged and/or• Sponsorship or other rights are exploited
THIRD PARTY PVA’S COMMERCIAL PVA
FOR HOST CITY CAPE TOWNFIFA WORLD CUP SOUTH AFRICA 2010
• A license fee is payable•The fee to be determined at the time of application•All fees to be donated to 20 Centres for 2010 campaign•Sponsorship rights to FIFA Commercial Affiliates•Sponsorship rights to local, non competitor sponsors•Sale of goods e.g. beer, to competitor sponsors•FIFA license only relates to the broadcast signal•Exhibitor still responsible to obtain licenses and authorisation from the local authority•Applications via FIFA at [email protected]
THANK YOU
DANKIE
ENKOSI
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