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Managerial Communication -- Wilson -- Power Point Presentations
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Power Point PresentationsProblems and Solutions
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Problems and Solutions
• Presentation style
• Technology incompetence
• Creativity overload
• Artistic and stylistic rules
Managerial Communication -- Wilson -- Power Point Presentations
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Presentation Style
• Face screen and not audience
• Read slides
• Use slides as speaking notes
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Turn Back on Audience
• Audience unimportant
• Focal point of room is Power Point
• Speaker is subservient to Power Point
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Read Slides• Audience is stupid
• Audience cannot read
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Screen As Speaker Notes
• Both turn back on audience and read
• Audience is both unimportant and stupid
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Presentation StyleSolutions
• Power Point is an oral presentation
• All oral presentation guidelines apply
• Vanna White
• Paraphrase
• Use separate speaker note function
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Technology Incompetence
• Can’t set up lap top or projector
• Can’t open Power Point
• Can’t advance or reverse slides
• Can’t run in slide show
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Solutions to TechnologicalIncompetence
• Practice before presentation
• Practice in the room
• Practice with the equipment
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Creativity Overload
• Too Much/Many– Slides– Colors– Fonts– Transitions– Visuals– Animation, Audio, Video– Words
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Too Many Slides
• Problem
– Audience can’t read slides or keep up
• Solution
– Eliminate slides that don’t support presentation
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Too Many Colors
• Problem
– Jarring and hard to follow
– Lacking consistency
• Solution
– Use one color scheme
• consistent
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Too Many Fonts
• Problem
– Difficult to read
– Inconsistent
• Solution
– One font for headings
– One font for bullet points
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Too Many Transitions
• Problem
– Distracting
– Inconsistent
• Solution
– Use only 2 transitions• Between slides• Between main
points
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Too Many Visuals
• Problem
– Distracting
– Inconsistent
– Disconcerting
• Solution
– Only one visual on a page
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Visual Placement
• We read left to right
• Use visual to draw eye across print
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Too Much Animation, Audio, Video
• Problem
– All can be very distracting
• Solution
– Use only for special effect or impact
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Too Many Words
• Problem
– Audience will ignore
– Distracting
• Solution
– 7 x 7 Rule
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Too Much of Anything
• Audience will ignore crowded slides
• Presentation is useless
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Solution to Too Much
• Leave 60% to 70% of slide blank
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Artistic and Stylistic Rules
• Make slides readable
• Beware of color meaning
• Follow grammar rules
• Be consistent
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Artistic and Stylistic Rules
• Rule One:
– Slides must be readable
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Readability
• Light Room
– Light Background
– Dark Foreground
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Readability
• Dark Room
– Dark background
– Light foreground
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Readability
• Never Use
– Light on light
– Dark on dark
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Readability
• Avoid red and green on the same slide
• 10% of population is color blind
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ReadabilityFont
• Font Size
– Headings 24 to 36
– Other text 18 to 24
– Source notes 14
– Nothing smaller than 14
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ReadabilityFont
• Sans Serif – Headings• Serif -- Text
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ReadabilityFont
• Capitalization
– Capital letters are hard to read
– Only capitalize first word of bullet points
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Artistic and Stylistic Rules
• Rule Two: Beware of color meaning
– Choose colors complementary to meaning
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Color Meaning
• Red – power, stop, debt• Orange – fire, sunset• Yellow – prostate cancer, coward• Green – money, environment• Blue – water, calm• Purple – smurfs• Pink – girls, breast cancer• Black – death, funerals• White – boring
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Color Meanings
• Pre-made Slides
– Choose one that reflects your meaning
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Artistic and Stylistic Rules
• Rule Three: Follow grammar rules
– If you don’t –
• You look ignorant
• It is distracting
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Follow Grammar Rules
• Spell absolutely everything correctly
• No exceptions
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Follow Grammar Rules
• Begin bullet points with same part of speech
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Artistic and Stylistic Rules
• Rule Four: Be Consistent
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Problems Solved
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