2-1. McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved. Defining the Competitive Set Chapter 02.
Post on 21-Dec-2015
217 Views
Preview:
Transcript
McGraw-Hill/Irwin Copyright © 2008 by The McGraw-Hill Companies, Inc. All Rights Reserved.
Defining the Competitive Set
Chapter 02
2-4
Levels of Market Competition
Product form competition Product category competition Generic competition Budget competition
2-8
Methods for Determining Competitors
Managerial Judgment Customer-based evaluation
Actual purchase Usage data and judgments
top related