130307 marketing in a post-social world web
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edl@tribalddb.ca@edlee
Thursday, March 7, 2013
Hi!
Thursday, March 7, 2013
A digital native
Thursday, March 7, 2013
A digital native
Thursday, March 7, 2013
@armanoThursday, March 7, 2013
@armanoThursday, March 7, 2013
THE POST SOCIAL WORLD
MARCH 7, 2013Ed Lee, Director Social Media, Tribal DDB Toronto
Thursday, March 7, 2013
Lots of “posts”Thursday, March 7, 2013
post modern
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@russelldavies
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Thursday, March 7, 2013
post-social
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75%Thursday, March 7, 2013
HOW WE GOT HEREWHAT IS POST-SOCIALSO WHATMEASUREMENT
#DX32013 @edlee #postsocial
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Sea Change
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From IgnoreThursday, March 7, 2013
Thursday, March 7, 2013
From Evade
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To Embrace
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From ExperimentThursday, March 7, 2013
To EssentialThursday, March 7, 2013
We are now the infrastructure
Thursday, March 7, 2013
Post-Social
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UtilityThursday, March 7, 2013
People + Information
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World’s Collide
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Great Expectations
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Culture > Technology
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So What?
PLANNINGEXPRESSIONPROPAGATION
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Headaches
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Social X Design
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Start with people
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Start with friendsThursday, March 7, 2013
Start with participation
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Reason to careThursday, March 7, 2013
Reason to share
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Brands must fall in loveThursday, March 7, 2013
PLANNINGEXPRESSIONPROPAGATION
Thursday, March 7, 2013
Be HumanThursday, March 7, 2013
@gapingvoid | gapingvoid.com
Thursday, March 7, 2013
Thursday, March 7, 2013
PLANNINGEXPRESSIONPROPAGATION
Thursday, March 7, 2013
Propagation Planning:“Plan not for the people you reach,
but for the people they reach”Griffin Farley
Thursday, March 7, 2013
Inefficiency Rules
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Real TimeThursday, March 7, 2013
Real TimeReally Real TimeThursday, March 7, 2013
Real TimeReally Real TimeThursday, March 7, 2013
Creation. Production. PropagationThursday, March 7, 2013
Media Matrix
Paid Media
Earned Media
Owned MediaShared Media
SCALE
INFLUENCE
Thursday, March 7, 2013
Media Matrix
Paid Media
Earned Media
Owned MediaShared Media
SCALE
INFLUENCE
Are You Here Yet?
Thursday, March 7, 2013
Let me tell you a story
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Thursday, March 7, 2013
Measurement
Thursday, March 7, 2013
Mining
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Test and learn
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Hold back
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Can you get to this?Thursday, March 7, 2013
Finally...
Thursday, March 7, 2013
Be patient
Thursday, March 7, 2013
Be patient
Thursday, March 7, 2013
Never finished
Thursday, March 7, 2013
Download
bloggingmebloggingyou.wordpress.com/DX3
Connect
edl@tribalddb.ca@edlee
Thursday, March 7, 2013
Thanks!
Thursday, March 7, 2013
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