Download bloggingmebloggingyou. wordpress.com/DX3 Connect [email protected] @edlee Thursday, March 7, 2013
130307 marketing in a post-social world web
Dec 23, 2014
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Download
bloggingmebloggingyou.wordpress.com/DX3
Connect
[email protected]@edlee
Thursday, March 7, 2013
Hi!
Thursday, March 7, 2013
A digital native
Thursday, March 7, 2013
A digital native
Thursday, March 7, 2013
@armanoThursday, March 7, 2013
@armanoThursday, March 7, 2013
THE POST SOCIAL WORLD
MARCH 7, 2013Ed Lee, Director Social Media, Tribal DDB Toronto
Thursday, March 7, 2013
Lots of “posts”Thursday, March 7, 2013
post modern
Thursday, March 7, 2013
@russelldavies
Thursday, March 7, 2013
Thursday, March 7, 2013
post-social
Thursday, March 7, 2013
75%Thursday, March 7, 2013
HOW WE GOT HEREWHAT IS POST-SOCIALSO WHATMEASUREMENT
#DX32013 @edlee #postsocial
Thursday, March 7, 2013
Sea Change
Thursday, March 7, 2013
From IgnoreThursday, March 7, 2013
Thursday, March 7, 2013
From Evade
Thursday, March 7, 2013
To Embrace
Thursday, March 7, 2013
From ExperimentThursday, March 7, 2013
To EssentialThursday, March 7, 2013
We are now the infrastructure
Thursday, March 7, 2013
Post-Social
Thursday, March 7, 2013
UtilityThursday, March 7, 2013
People + Information
Thursday, March 7, 2013
World’s Collide
Thursday, March 7, 2013
Great Expectations
Thursday, March 7, 2013
Culture > Technology
Thursday, March 7, 2013
So What?
PLANNINGEXPRESSIONPROPAGATION
Thursday, March 7, 2013
Headaches
Thursday, March 7, 2013
Social X Design
Thursday, March 7, 2013
Start with people
Thursday, March 7, 2013
Start with friendsThursday, March 7, 2013
Start with participation
Thursday, March 7, 2013
Reason to careThursday, March 7, 2013
Reason to share
Thursday, March 7, 2013
Brands must fall in loveThursday, March 7, 2013
PLANNINGEXPRESSIONPROPAGATION
Thursday, March 7, 2013
Be HumanThursday, March 7, 2013
@gapingvoid | gapingvoid.com
Thursday, March 7, 2013
Thursday, March 7, 2013
PLANNINGEXPRESSIONPROPAGATION
Thursday, March 7, 2013
Propagation Planning:“Plan not for the people you reach,
but for the people they reach”Griffin Farley
Thursday, March 7, 2013
Inefficiency Rules
Thursday, March 7, 2013
Real TimeThursday, March 7, 2013
Real TimeReally Real TimeThursday, March 7, 2013
Real TimeReally Real TimeThursday, March 7, 2013
Creation. Production. PropagationThursday, March 7, 2013
Media Matrix
Paid Media
Earned Media
Owned MediaShared Media
SCALE
INFLUENCE
Thursday, March 7, 2013
Media Matrix
Paid Media
Earned Media
Owned MediaShared Media
SCALE
INFLUENCE
Are You Here Yet?
Thursday, March 7, 2013
Let me tell you a story
Thursday, March 7, 2013
Thursday, March 7, 2013
Measurement
Thursday, March 7, 2013
Mining
Thursday, March 7, 2013
Test and learn
Thursday, March 7, 2013
Hold back
Thursday, March 7, 2013
Can you get to this?Thursday, March 7, 2013
Finally...
Thursday, March 7, 2013
Be patient
Thursday, March 7, 2013
Be patient
Thursday, March 7, 2013
Never finished
Thursday, March 7, 2013
Download
bloggingmebloggingyou.wordpress.com/DX3
Connect
[email protected]@edlee
Thursday, March 7, 2013
Thanks!
Thursday, March 7, 2013
Related Documents
