Transcript
Need for Speed 13
Alexander DourchevBlagoevgrad, AUBG, 10.04.2014
30 INTERNATIONAL RECOGNITIONS
FORBES: BEST HR STRATEGY + BEST BUSINESS STRATEGY 2012
70 EXPERTS
38 CLIENTS
13 years ago ...
20 kilos less
foolish/brave PR teamSmall but ...
OMV boss.
Our first client
A l l C han n el s C om m u n icat ion sPR and media ser vicesThe second
“oldest” client
Valya: our first
and “oldest”
colleague
A masochistic promise…
2002. Our first award! I am sorry I didn’t find any photos
2006. Our first
International
Award! Yeeees!
2010. We just stopped counting
in campaigns like thisWe gave the whole of our hearts
Until one day in 2005 ...
… we realized that …
… we have suddenly grown up
Our first cover in Media world
Magazine
Our present managers, 9 years younger
... and we needa structure and a strategy
2005, All Channels. Something as … an org chart
Natalia, 22
Vlado, 25
Anita, 26Kata, 27
We tried to turnour best performers into managers
And in 2007...
…the inevitable happened ...
CONSULTANTS!!!
For the first time we …
word OPERATIONS
FINANCIAL REPORTS
… heard
… saw
the importance of… understood
HR STRATEGY
2008
… but we kept on dreaming
* winning advertising
budgets
But in 2009…
… the financial crisis hit Bulgaria
And no one got any ideawhat to do to survive
L I D E R R. . . . .. 2009/14
… was created ...
The “birth place”
of the
Revolutionary
positioning
START-UPSWe started to incubate
2009: Our first brave/foolish challengeto the advertising status-quo…
... and tothe digital wanna-be’s
2010
... and to all the below-the-line masters
2010
Maria N is behind the camera
WE TRIED TO CONQUERthe international territories
All Channel
s POLS
KA
All Channel
s POLS
KA
DAĆ WIECZNEODPOCZYWANIE*
* RIP - Google translation. Sorry, if it is wrong…
... and we offered our clients whatwe are best at:
THE (KIND OF) INTEGRATED SERVICE
But one day in 2010...we realized ...
MD MD MD
AM AM
AE AE AE
AA AA AA
AE AE AE
AA AA
EM
ES ES
EA
CD AD
CR GD GD
MD PM
PS
PM
AE AE
AM
AE AE AE
M
AA
DM
DS DS DS
MD
FD AO
D
OMA
LAC Activation
Media Production
... that our structure and relations have become preeeeeeetty complicated, ...
... that we have growna lot, (and we are hell young) ...
22 new
colleagues22 „old“ colleagues
... and that we need leadersnot managers with business cards
We involved the managersin decision-making process
All Channels way of solving the peonies (problems)
We invested thousands hours of trainings
… and in the life-changing GUSTAV KÄSER training
Muro, our creative director
teaches us how to give
birth to the creative
concepts
But one day in 2012 ....
… we realized ...
... that we need to be reallyINTEGRATED AND SYNCHRONIZED
One-spot team of consultants … for a perfect integrated service
A part of the superheroes
team
... we launched
… inspired by this book
We challenged OUR CORPORATE
CULTURE
... and turned All Channelsinto an OPEN SOURCE ORGANIZATION
All Channels crowd-sourced Operating Cycle
But one day in 2013 ....… we realized ...
too much self-centered … that we were
CUSTOMER INTIMACY Change the FOCUS
2014
with HORIZONTAL relationsHIERARCHY (of knowledge)
re-think the equality 2014
Think. Work. (must) PLAY.Keep follow our mantra …
We wait MORE CHALLENGESto come
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