13 years All Channels

Need for Speed 13

Alexander DourchevBlagoevgrad, AUBG, 10.04.2014

30 INTERNATIONAL RECOGNITIONS

FORBES: BEST HR STRATEGY + BEST BUSINESS STRATEGY 2012

70 EXPERTS

38 CLIENTS

13 years ago ...

20 kilos less

foolish/brave PR teamSmall but ...

OMV boss.

Our first client

A l l C han n el s C om m u n icat ion sPR and media ser vicesThe second

“oldest” client

Valya: our first

and “oldest”

colleague

A masochistic promise…

2002. Our first award! I am sorry I didn’t find any photos

2006. Our first

International

Award! Yeeees!

2010. We just stopped counting

in campaigns like thisWe gave the whole of our hearts

Until one day in 2005 ...

… we realized that …

… we have suddenly grown up

Our first cover in Media world

Magazine

Our present managers, 9 years younger

... and we needa structure and a strategy

2005, All Channels. Something as … an org chart

Natalia, 22

Vlado, 25

Anita, 26Kata, 27

We tried to turnour best performers into managers

And in 2007...

…the inevitable happened ...

CONSULTANTS!!!

For the first time we …

word OPERATIONS

FINANCIAL REPORTS

… heard

… saw

the importance of… understood

HR STRATEGY

2008

… but we kept on dreaming

* winning advertising

budgets

But in 2009…

… the financial crisis hit Bulgaria

And no one got any ideawhat to do to survive

L I D E R R. . . . .. 2009/14

… was created ...

The “birth place”

of the

Revolutionary

positioning

START-UPSWe started to incubate

2009: Our first brave/foolish challengeto the advertising status-quo…

... and tothe digital wanna-be’s

2010

... and to all the below-the-line masters

2010

Maria N is behind the camera

WE TRIED TO CONQUERthe international territories

All Channel

s POLS

KA

All Channel

s POLS

KA

DAĆ WIECZNEODPOCZYWANIE*

* RIP - Google translation. Sorry, if it is wrong…

... and we offered our clients whatwe are best at:

THE (KIND OF) INTEGRATED SERVICE

But one day in 2010...we realized ...

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EM

ES ES

EA

CD AD

CR GD GD

MD PM

PS

PM

AE AE

AM

AE AE AE

M

AA

DM

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MD

FD AO

D

OMA

LAC Activation

Media Production

... that our structure and relations have become preeeeeeetty complicated, ...

... that we have growna lot, (and we are hell young) ...

22 new

colleagues22 „old“ colleagues

... and that we need leadersnot managers with business cards

We involved the managersin decision-making process

All Channels way of solving the peonies (problems)

We invested thousands hours of trainings

… and in the life-changing GUSTAV KÄSER training

Muro, our creative director

teaches us how to give

birth to the creative

concepts

But one day in 2012 ....

… we realized ...

... that we need to be reallyINTEGRATED AND SYNCHRONIZED

One-spot team of consultants … for a perfect integrated service

A part of the superheroes

team

... we launched

… inspired by this book

We challenged OUR CORPORATE

CULTURE

... and turned All Channelsinto an OPEN SOURCE ORGANIZATION

All Channels crowd-sourced Operating Cycle

But one day in 2013 ....… we realized ...

too much self-centered … that we were

CUSTOMER INTIMACY Change the FOCUS

2014

with HORIZONTAL relationsHIERARCHY (of knowledge)

re-think the equality 2014

Think. Work. (must) PLAY.Keep follow our mantra …

We wait MORE CHALLENGESto come