12 parts of a newsletter

12 PARTS OF A NEWSLETTER

Source: http://desktoppub.about.com/od/newsletters/a/newsletter_part.htm

1. NAMEPLATE

•Banner on the front of a

document that identifies the

publication name; may include

a logo, subtitle, motto,

volume, issue, and date.

• A creative name.

• A bold title that dominates the page.

• A name with one or two words, no more.

• A subtitle to explain more about the name. For example, if the name of the newsletter is “Wildcat News” a good sub title would be “Keeping students, parents and staff at William Allen School informed”. Subtitles help clarify who the audience is.

• The date of publication.

NAMEPLATEExample

Batang

Francisco

Additional examples of

NAMEPLATES

Batang Francisco

Batang Francisco

Batang Francisco

Batang Francisco

Batang Francisco

2. BODY

•The bulk of the text excluding

headlines and decoration.

BODYExample

(excluding headlines and photos)

Batang

Francisco

3. TABLE OF CONTENTS

•Usually appears on

the front page;

briefly lists the

articles and the

page numbers on

which they appear.

4. MASTHEAD

•Contains the name of the

publisher and may include

staff names and other

related information; usually

appears on page 2 of the

document

MASTHEAD EXAMPLE

5a. HEADLINE

•Identifies each article; is the

most prominent text element

after the nameplate.

• The headlines must be well written and bold.

• List headlines and their articles in order of importance.

• Be consistent and use the same font for all headlines.

• Headlines should be larger than body copy but not overpowering

• Headlines in all upper case are difficult to read. A combination of upper and lower case works best

• Headlines should contrast with body text style, alignment, white space, and graphic accents so that they will stand out and not blend in with the body.

• Avoid using centered uppercase text that repeats the format of the headlines.

HEADLINE

Examples

Batang

Francisco

5b. KICKER

•A short phrase positioned above the headline,

usually as a lead-in or introduction.

5c. DECK

• One or more lines placed between the headline and the body of the article; provides a segue between the two.

Deck

5d. SUBHEAD •Appears within the body text; divides the

article into smaller sections.

(Similar to side headings and paragraph headings in a report).

5e. RUNNING HEAD • Repeating text at the top of every (or every

other page); also called a running header.

6. PAGE NUMBERS

•Can appear at the top, bottom, or

side of the newsletter; page 1 is

usually not numbered

7. BYLINE •Name of author or

contributor of photo

or article; it can

appear at the

beginning or end of

the article.

Byline Examples

8. JUMPLINE

•Appears at the bottom of an article to

identify the page where the article

continues.

Example: (continued on page 4)

JUMPLINE

Examples

Batang

Francisco

9. END MARK

•A “dingbat” or symbol used to mark

the end of an article or story.

Examples: t

10. PULL QUOTES

•A small quote taken from

an article and enlarged

to catch the reader’s

attention.

PULL QUOTE EXAMPLES

11a. MUG SHOT

•A photograph of a person’s

head and shoulders with that

person looking straight into the

camera.

Mug shot (or head shot)

examples

Typical Mug Shot

The Beatles – Publicity Head Shots

Celebrity Head Shot

Business Head Shot

11b. CAPTION

•A phrase, sentence, or paragraph

describing the contents of an

illustration or photograph.

Caption Examples

• International Summer Programs - The author (seated at bottom) leading a High School student group in Tanzania.