12 carlo- economic value of waves

Economic Value of Waves: THE HUANCHACO & PERUVIAN CASEGlobal Wave Conference III May 2013

SURFING in PERU

Brands, Factories and Exporters for ALL SURFING EQUIPMENT

MAIN Surfing Brands

DISTRIBUTION FOR THE REGION

FIRST WORLD CHAMPIONSHI

P ON 1965

OLDEST SURF SCHOOL and

SURF MAGAZINE IN Latin-America

The HIGHEST SURF

POPULATION IN THE REGION

(excluding Brazil)

World and Regional

Champions

Desarrollo y Gestión Costeramanejo sostenible de la costa

peruana

¿What does a WAVE bring to PERU on 2013?

WAVE/

OLA

Social Inclusion

PERU’s pride

Economic Developm

ent

Local Identity

Desarrollo y Gestión Costera

manejo sostenible de la costa peruana

QUALITY

.

CABO BLANCO. PIURA

Desarrollo y Gestión Costera

manejo sostenible de la costa peruana

From the North: December-

March

From the South: All year around

FREQUENCY

Desarrollo y Gestión Costera

manejo sostenible de la costa peruana

SOCIO CULTURAL VALUE

LA COSTA VERDE, LIMA

Waves for Learning

BE SAFE, EDUCATION, SPORT

Desarrollo y Gestión Costera

manejo sostenible de la costa peruana

ENVIRONMENTAL FACTORS

WATER QUALITY

HEALTHY BEACHES

CLIMATE CHANGE SUSCEPTIBILITY

INFRASTRUCTURE

SECURITY

Desarrollo y Gestión Costera

manejo sostenible de la costa peruana

¿WHY SURFECONOMICS in

PERU?Be a COMMON LENGUAGE

TAKE IN COUNT AS A RESOURCE FOR THE INTEGRATED COASTAL ZONE MANAGEMENT (ICZM)

PRESERVE ECOSYSTEM AND WAVE DYNAMICS

FOSTER THE LAW (LEY DE ROMPIENTES 27280)

Desarrollo y Gestión Costera

manejo sostenible de la costa peruana

STUDY AREAS

NORTH: MÁNCORA a TALARA

CENTER NORTH: TRUJILLO

CENTER: LIMA

SOUTH: ILODesarrollo y Gestión Costera

manejo sostenible de la costa peruana

HUANCHACO

DESARROLLO Y GESTIÓN COSTERAManejo sostenible de la costa peruana

The Ancient Peruvians WAVE relationship

World Surfing Reserve: HUANCHACO

The HUANCHACO case: WHAT THIS MEAN FOR THE

WORLD?HUANCHACO has been APPROVED as a World Surfing Reserve

It represent the Latin-American Surfing Heritage

“Huanchaco is known as a destination in Peru for its consistent, clean surf and ancient pre-Colombian history as a seafaring town”

Implementation of a Huanchaco World Surfing Reserve

Desarrollo y Gestión Costera

manejo sostenible de la costa peruana

But…What This Mean for

PERUVIANS?

Consolidated the Peruvian Waves as Natural Resources that are link with their history and

identity

SOCIAL INCLUSION, bring OPPORTUNITIES for local development

Brake the Cliché about an Sport for the “Hippie” and the “the No work Wealthy”

FOSTER THE LAW (LEY DE ROMPIENTES 27280)

DESARROLLO Y GESTIÓN COSTERAManejo sostenible de la costa peruana

GRACIAS!

Questions and Comments

70’s

50’s

80’s

Antes/ Before/ Avant/ Prima

70’s

Desarrollo y Gestión Costera

manejo sostenible de la costa peruana

¿Qué pasó? / What Happened?

¿Fue la naturaleza? It was nature? était la nature?

¿Fue el hombre? Were humans? était l'homme?

¿Fueron los dos juntos? Were both? étaient tous les deux?

Desarrollo y Gestión Costera

manejo sostenible de la costa peruana

Después/After/Après/Dopo

hoy

oggiaujourd'hui

today

Desarrollo y Gestión Costera

manejo sostenible de la costa peruana