1 eMiniMalls I ndustry’s First Intelligent & Interactive Product Merchandising Service Venkat Kolluri CEO Chitika, Inc. P: 508.479.8697.
Post on 02-Jan-2016
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eMiniMallsIndustry’s First
Intelligent & Interactive Product Merchandising Service
Venkat Kolluri
CEOChitika, Inc.www.chitika.com
P: 508.479.8697 F:360.365.9337
Email: vkolluri@chitika.com
2Chitika, Inc. Confidential
Traditional Banner Advertisements
Extremely annoying to the website visitors
Insignificant revenue potential
4Chitika, Inc. Confidential
eMiniMallsWindow Shopping that Really Sells
Product promotion
Targeted product merchandising
5Chitika, Inc. Confidential
eMiniMallsCreating Harmony Between the Online Community and Advertisers
Product promotion
Reviews for informed buying decisions
Targeted product merchandising
6Chitika, Inc. Confidential
eMiniMallsSee What’s in Store for You
Product promotion
Reviews for informed buying decisions
Intelligent Product Recommendation
Targeted product merchandising
7Chitika, Inc. Confidential
eMiniMallsClick When You Know ‘The Price is Right’
Product promotion
Reviews for informed buying decisions
Robust Comparative Shopping Experience
Intelligent Product Recommendation
Targeted product merchandising
8Chitika, Inc. Confidential
eMiniMallsAdding Life to Online Advertising
Product promotion
Reviews for informed buying decisions
Robust Comparative Shopping Experience
Intelligent Product Recommendation Content & Behavior-
based Feedback Loop for Optimization
Targeted product merchandising
9Chitika, Inc. Confidential
Targeted Product Merchandising
+
Intelligent Product Recommendation
+
Robust Comparative Shopping
+
Feedback Loop Based Optimization
Intelligent & Interactive Product Merchandising
eMiniMallsRevenue Beyond Advertising
10Chitika, Inc. Confidential
• Revenue beyond advertising with intelligent product merchandising
• CPC based revenue from user clicks
• Promotes the end product rather than the advertiser
• Affiliate merchandising without manual product selection
• Unique window-shopping experience without leaving the site
eMiniMallsBenefits
12Chitika, Inc. Confidential
Intelligent Product Merchandising Drives Higher Click Rates
Eliminate annoying banner ads and increase your revenue using eMiniMalls
13Chitika, Inc. Confidential
eMiniMallsRevenue Beyond Advertising
The best of
online comparative shopping
&
product merchandising
generating revenue
for YOU!
14Chitika, Inc. Confidential
Company Overview
History• Founded in 2003, privately funded
Mission• Turning Page Views to Profits
Business Model• Revenue-share based distribution of ads and merchant listings
Value Proposition• Trusted source of unbiased ads & merchant listings
Company on a Fast Track• Serving millions of ads daily across more than a 1000 websites
15Chitika, Inc. Confidential
Management Team
• Venkat Kolluri – CEO & Co-founder– Industry Experience: Lycos, Upromise, WiseWire, & IBM
• Alden DoRosario – CTO & Co-founder– Industry Experience: Lycos, RogueWave, and TCS-India
• Lauren McIntyre – VP Marketing & Client Services– Industry Experience: Lycos, AT&T, and DEC
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