1 eMiniMalls I ndustry’s First Intelligent & Interactive Product Merchandising Service Venkat Kolluri CEO Chitika, Inc. P: 508.479.8697.

1

eMiniMallsIndustry’s First

Intelligent & Interactive Product Merchandising Service

Venkat Kolluri

CEOChitika, Inc.www.chitika.com

P: 508.479.8697 F:360.365.9337

Email: [email protected]

2Chitika, Inc. Confidential

Traditional Banner Advertisements

Extremely annoying to the website visitors

Insignificant revenue potential

3Chitika, Inc. Confidential

eMiniMallsThere’s a New ‘Click’ in Town

Targeted product merchandising

4Chitika, Inc. Confidential

eMiniMallsWindow Shopping that Really Sells

Product promotion

Targeted product merchandising

5Chitika, Inc. Confidential

eMiniMallsCreating Harmony Between the Online Community and Advertisers

Product promotion

Reviews for informed buying decisions

Targeted product merchandising

6Chitika, Inc. Confidential

eMiniMallsSee What’s in Store for You

Product promotion

Reviews for informed buying decisions

Intelligent Product Recommendation

Targeted product merchandising

7Chitika, Inc. Confidential

eMiniMallsClick When You Know ‘The Price is Right’

Product promotion

Reviews for informed buying decisions

Robust Comparative Shopping Experience

Intelligent Product Recommendation

Targeted product merchandising

8Chitika, Inc. Confidential

eMiniMallsAdding Life to Online Advertising

Product promotion

Reviews for informed buying decisions

Robust Comparative Shopping Experience

Intelligent Product Recommendation Content & Behavior-

based Feedback Loop for Optimization

Targeted product merchandising

9Chitika, Inc. Confidential

Targeted Product Merchandising

+

Intelligent Product Recommendation

+

Robust Comparative Shopping

+

Feedback Loop Based Optimization

Intelligent & Interactive Product Merchandising

eMiniMallsRevenue Beyond Advertising

10Chitika, Inc. Confidential

• Revenue beyond advertising with intelligent product merchandising

• CPC based revenue from user clicks

• Promotes the end product rather than the advertiser

• Affiliate merchandising without manual product selection

• Unique window-shopping experience without leaving the site

eMiniMallsBenefits

11Chitika, Inc. Confidential

eMiniMalls for Upromise.com

12Chitika, Inc. Confidential

Intelligent Product Merchandising Drives Higher Click Rates

Eliminate annoying banner ads and increase your revenue using eMiniMalls

13Chitika, Inc. Confidential

eMiniMallsRevenue Beyond Advertising

The best of

online comparative shopping

&

product merchandising

generating revenue

for YOU!

14Chitika, Inc. Confidential

Company Overview

History• Founded in 2003, privately funded

Mission• Turning Page Views to Profits

Business Model• Revenue-share based distribution of ads and merchant listings

Value Proposition• Trusted source of unbiased ads & merchant listings

Company on a Fast Track• Serving millions of ads daily across more than a 1000 websites

15Chitika, Inc. Confidential

Management Team

• Venkat Kolluri – CEO & Co-founder– Industry Experience: Lycos, Upromise, WiseWire, & IBM

• Alden DoRosario – CTO & Co-founder– Industry Experience: Lycos, RogueWave, and TCS-India

• Lauren McIntyre – VP Marketing & Client Services– Industry Experience: Lycos, AT&T, and DEC

16Chitika, Inc. Confidential

Chitika is a One Stop Shop