1 2011 Heel ‘n’ Wheel-a-Thon Launch Material. 2 Welcome to the 2010 HNW Kick Off! June 2011 marks the 16th anniversary of the annual Heel ‘n’ Wheel-a-Thon.
Post on 21-Dec-2015
213 Views
Preview:
Transcript
2
Welcome to the 2010 HNW Kick Off!Welcome to the 2010 HNW Kick Off!
June 2011 marks the 16th anniversary of
the annual Heel ‘n’ Wheel-a-Thon (HNW)
for the CCFC.
We are excited to introduce some great
contests and tools/tips to help us create a
successful and memorable HNW event.
In 2010 we raised over $1.9 million towards
IBD research to help find a cure. This year
we aim to achieve $2.2 million, and with
your support and participation, we are
confident we will get there.
3
ContentContent
Historical Statistics
Heel ‘n’ Wheel-a-Thon theme
Contests
Communications Plan
Useful Tools, Tips and Guides
4
Annual Growth RevenueAnnual Growth Revenue
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000 Gross Revenue: $1.97M
Net Revenue:
$ 1.57M
Increase/Decrease in Net Revenue Over Previous Year:
15 %
Gross Revenue: $1.97M
Net Revenue:
$ 1.57M
Increase/Decrease in Net Revenue Over Previous Year:
15 %
5
Regional Revenue BreakdownRegional Revenue BreakdownNL
4%
Mar
3%
QC
8%
ON
51%
MB/SK
8%
AB/NWT/NU
16%
BC/Yukon
8%
National
2%
6
Revenue Trend by RegionRevenue Trend by Region
$0
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
$900,000
$1,000,000
2007 $75,325 $63,926 $129,846 $808,070 $124,335 $196,816 $136,895
2008 $81,289 $78,873 $163,204 $894,231 $145,311 $316,272 $145,066
2009 $79,803 $61,696 $174,357 $840,119 $139,803 $268,092 $129,705
2010 $82,704 $51,616 $147,593 $978,777 $161,563 $313,159 $148,106
NL Mar QC ON MB/SK AB/NWT/NU BC/Yukon
7
Teams vs. Individuals AnalysisTeams vs. Individuals Analysis
0
500
1,000
1,500
2,000
2,500
3,000
3,500
4,000
Team 1718
Individual 2056
# of Participants by Involvement Type:
374 Team Captains recruited
1718 participants!
374 Team Captains recruited
1718 participants!
8
CreativeCreative
The Heel ‘n’ Wheel-a-Thon logo will be used
across all collateral material including the
website, pledge form, posters and postcards.
9
ContestsContests
Three Team Contests:Contest 1: The team that raises the highest amountContest 2: The team with the most pledged participantsContest 3: The team with the highest average pledge One Prize for each contest: $500 M&M Meat Shops gift card
ePledge ContestIf you register online and raise a minimum of $350 until March 31Prize: $300 Hbc gift card
Kids Club Contest (13 yrs. & under)All kids club members who raise $500 or more Prize: iPod Touch
(NEW ) Gutsy Generation Club Contest (14 yrs-25)All Gutsy Generation Club members who raise $1000 or MorePrize: iPad
Top Pledge Earner ContestIf you raise $1000 or morePrize: All expenses paid trip to the Annual CCFC Congress
This year, we have SEVEN SEVEN national contests with exciting prizes. All winners’ names under each category will be entered into a draw for a prize – see below for details:
10
National Communications PlanNational Communications Plan Collateral Material - pledge forms, posters and postcards
will be mailed to chapters in February.
All pledge forms and letters will be mailed/email by the National Office to past participants and members:
Mail to participants who raised $500+ in 2010;
Email to all participants with an email address (excluding those in the previous mailer); and
Mail to those who participated from years 2007 to 2010 (excluding those in the first mailer).
11
Monthly touch points with participants:
February:
March:
April:
May:
June:
July/August:
National Communications PlanNational Communications Plan
Email announces launch of ePledge
National mailings –see previous slide Email reminder to past participants
"Keep the Momentum" email
Email Reminder
Email pre-event reminders
Email - Post-event "Thank you's"
12
Hold a Launch / Kick off meeting for Team Captains & Top Pledge Earners
Mail an Honorary Chair Challenge Letter
Phone All participants
Email Local Event Updates
Suggested Chapter/Regional Suggested Chapter/Regional ActivitiesActivities
13
Useful Tools, Tips and GuidesUseful Tools, Tips and GuidesWe have created the following materials for your reference – all available on the “Launch Material” website. Please review and use in your fundraising activities.
What’s New for 2011Tried, Tested and True TipsBest PracticesTeam Fundraising GuideSponsorship KitMedia KitOperations Kit
top related