1 2011 Heel ‘n’ Wheel-a-Thon Launch Material. 2 Welcome to the 2010 HNW Kick Off! June 2011 marks the 16th anniversary of the annual Heel ‘n’ Wheel-a-Thon.

1

2011 Heel ‘n’ Wheel-a-Thon2011 Heel ‘n’ Wheel-a-Thon Launch MaterialLaunch Material

2

Welcome to the 2010 HNW Kick Off!Welcome to the 2010 HNW Kick Off!

June 2011 marks the 16th anniversary of

the annual Heel ‘n’ Wheel-a-Thon (HNW)

for the CCFC.

We are excited to introduce some great

contests and tools/tips to help us create a

successful and memorable HNW event.

In 2010 we raised over $1.9 million towards

IBD research to help find a cure. This year

we aim to achieve $2.2 million, and with

your support and participation, we are

confident we will get there.

3

ContentContent

Historical Statistics

Heel ‘n’ Wheel-a-Thon theme

Contests

Communications Plan

Useful Tools, Tips and Guides

4

Annual Growth RevenueAnnual Growth Revenue

$0

$500,000

$1,000,000

$1,500,000

$2,000,000

$2,500,000

$3,000,000

$3,500,000

$4,000,000

$4,500,000 Gross Revenue: $1.97M

Net Revenue:

$ 1.57M

Increase/Decrease in Net Revenue Over Previous Year:

15 %

Gross Revenue: $1.97M

Net Revenue:

$ 1.57M

Increase/Decrease in Net Revenue Over Previous Year:

15 %

5

Regional Revenue BreakdownRegional Revenue BreakdownNL

4%

Mar

3%

QC

8%

ON

51%

MB/SK

8%

AB/NWT/NU

16%

BC/Yukon

8%

National

2%

6

Revenue Trend by RegionRevenue Trend by Region

$0

$100,000

$200,000

$300,000

$400,000

$500,000

$600,000

$700,000

$800,000

$900,000

$1,000,000

2007 $75,325 $63,926 $129,846 $808,070 $124,335 $196,816 $136,895

2008 $81,289 $78,873 $163,204 $894,231 $145,311 $316,272 $145,066

2009 $79,803 $61,696 $174,357 $840,119 $139,803 $268,092 $129,705

2010 $82,704 $51,616 $147,593 $978,777 $161,563 $313,159 $148,106

NL Mar QC ON MB/SK AB/NWT/NU BC/Yukon

7

Teams vs. Individuals AnalysisTeams vs. Individuals Analysis

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

Team 1718

Individual 2056

# of Participants by Involvement Type:

374 Team Captains recruited

1718 participants!

374 Team Captains recruited

1718 participants!

8

CreativeCreative

The Heel ‘n’ Wheel-a-Thon logo will be used

across all collateral material including the

website, pledge form, posters and postcards.

9

ContestsContests

Three Team Contests:Contest 1: The team that raises the highest amountContest 2: The team with the most pledged participantsContest 3: The team with the highest average pledge One Prize for each contest: $500 M&M Meat Shops gift card

ePledge ContestIf you register online and raise a minimum of $350 until March 31Prize: $300 Hbc gift card

Kids Club Contest (13 yrs. & under)All kids club members who raise $500 or more Prize: iPod Touch

(NEW ) Gutsy Generation Club Contest (14 yrs-25)All Gutsy Generation Club members who raise $1000 or MorePrize: iPad

Top Pledge Earner ContestIf you raise $1000 or morePrize: All expenses paid trip to the Annual CCFC Congress

This year, we have SEVEN SEVEN national contests with exciting prizes. All winners’ names under each category will be entered into a draw for a prize – see below for details:

10

National Communications PlanNational Communications Plan Collateral Material - pledge forms, posters and postcards

will be mailed to chapters in February.

All pledge forms and letters will be mailed/email by the National Office to past participants and members:

Mail to participants who raised $500+ in 2010;

Email to all participants with an email address (excluding those in the previous mailer); and

Mail to those who participated from years 2007 to 2010 (excluding those in the first mailer).

11

Monthly touch points with participants:

February:

March:

April:

May:

June:

July/August:

National Communications PlanNational Communications Plan

Email announces launch of ePledge

National mailings –see previous slide Email reminder to past participants

"Keep the Momentum" email

Email Reminder

Email pre-event reminders

Email - Post-event "Thank you's"

12

Hold a Launch / Kick off meeting for Team Captains & Top Pledge Earners

Mail an Honorary Chair Challenge Letter

Phone All participants

Email Local Event Updates

Suggested Chapter/Regional Suggested Chapter/Regional ActivitiesActivities

13

Useful Tools, Tips and GuidesUseful Tools, Tips and GuidesWe have created the following materials for your reference – all available on the “Launch Material” website. Please review and use in your fundraising activities.

What’s New for 2011Tried, Tested and True TipsBest PracticesTeam Fundraising GuideSponsorship KitMedia KitOperations Kit

14

Thank you!