© 2008 IBM Corporation 1 InfoSphere Integration and Product Roadmap Keith Kohl Program Director, Product Management.
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© 2008 IBM Corporation1
InfoSphere Integration and Product Roadmap
Keith KohlProgram Director, Product Management
2
The IBM InfoSphere Vision
An Industry Unique Information Platform
Simplify the delivery of Trusted Information
Accelerate client value
Promote collaboration
Mitigate risk
Modular but Integrated
Scalable – Project to Enterprise
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Evolution of Information Projects
HeterogeneousSystems & Information Sources
ERP
Claims
Call Center
Supply Chain…
ApplicationsReal time Situational Decisions
MasterSchemas
Reports
Dashboards
KPIs…
Scorecards
ExecutivesPerformance MgmtUnderstand, Decide
Marts
AnalystsSpot TrendsRecommend
Analytic Applications
Warehouses
Marts
Weak Information Architecture
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An Information AgendaOne Approach to Achieving Information On Demand
Manage DataOver its Lifecycle
Optimize Content -based Operational & ComplianceRelated Processes
Optimize Business Performance &Organizational Knowledge
Create, Manage, Govern & DeliverTrusted Information
Create an approach for transforming information into a trusted strategic asset that can be leveraged across applications, processes & decisions for sustained competitive advantage
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Business Optimization
Business Optimization
DB2, Informix, IMS…
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Four Pieces… but where is the synergy?
“When aiming to optimize costs in data management and integration initiatives, it is critical to know what steps to take and where significant savings can be realized while maintaining success in these projects. In most cases, the cost of implementing the steps will be far outweighed by the savings that can be realized.”
-- Ted Friedman, Vice President and Distinguished Engineer, Gartner
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The Synergy Story
Models Cleansing ETL MDMData
WarehouseBI
++ ++ ++ ++ ++
++ ++ ++ ++ ++++ ++
Q: Who investsin these
integrations?A: You
A: IBM
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The Construction of Our Single Platform
2002 2003 2004 2005
Metadata Integration
Integrated Cleansing
Integrated Matching
Integrated Profiling SOA Deployment
Grid Deployment
Integrated Semi-structured Data Handling
2006
ArchitecturalUnification
IBM Information
Server
Federation AscentialAcquisition
ReplicationEvent Pub(pre-2002)
Ascential
IBM
MainframeIntegration
ContentIntegration
UnstructuredInformationMgmt
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Master Data Management Construction
2002 2003 2004 2005 2007
PIM platform
Departmental Collaboration
Collaborative MDMProduct Center
WCC
Trading partner Collaboration
New Product Introduction Collaboration
2006
MDM Platform
1999
Ascential Acquisition - Data Cleansing, Meta
Data Management, ETL
TrigoAcquisition
DWLAcquisition
CDI platform Operational MDM
Customer Center
500+ServicesSOA Framework Atomic Services
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The Synergy Facts
IBM is the only vendor in the leadership quadrants in data integration, master data management, data warehousing, and business intelligence
IBM invests $1B per year in this portfolio and the synergy points
IBM has best practices & methodologies that extend across these domains
IBM leads has the most advanced integration across these components available in the market today
Customers who implement multiple pieces from the InfoSphere portfolio reduce their risk and time to market
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The Big Picture
Warehouse Management & AdministrationMetadata Management & Metadata Repository
ETL/Data Quality
Business Applications
Products
Customers
Merchandizing
Mgt Reporting
Data Mining
Predictive Modelling
Data Analysis & Reporting
Sources
Data Warehouse Design
ROLAP
OLAP Server *
Essbase
POS
FrontOffice
OtherSources
HR
Accounting
Inventory
DataWarehouse Model
Services DataModel
Business SolutionTemplates
Enterprise Data Warehouse
StagingArea
DataWarehouse
Real-timePartition
Master Data Management
SIFMDM
RepositoryBusinessServices
MDMConsumers
CRM
ERPESB
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Existing Integration Points for Industry Models
Generate warehouse structures through RDA
BSTs provide design foundation for reports and cubes
Pre-load Information Server with a business glossary & physical model for mapping
Data and process models mapped to MDM model & business services
Fit with our business requirements…..…....85%Savings from initial analysis phase .……....75% Design (inc. logical & physical models) ..…65%
Estimated 6 to 12 weeks for Logical model build Done in 2 Days
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Models, Design Studio & Information Server
Upon import to the Information Server, relationships are automatically created between technical assets and
business terms
Fit with our business requirements…..…....85%Savings from initial analysis phase .……....75% Mitigated project risk..………………. …….....20%
Estimated 3 to 5 days to capture business metadata Done in Minutes
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Existing Integration Points for Information Server
Pre-built MDM load routines & embedded cleansing & matching
High-speed parallel warehouse connectors
Direct import of terms into business glossary & physical models into DataStage & FastTrack
Metadata lineage into Cognos
End-to-end lineage traceability and impact analysis
20-25% decrease in the time spent in design15% decrease in the time spent in the deployment15-20% cost savings to build the warehouse
Estimated 2000 staff days for project Completed in 212 days
16Flexible Reporting
Specification
Information Server FastTrack To Reduce Costs of Integration Projects Through Automation
Business analysts and IT collaborate in context to create project specification
Leverages source analysis, target models, and metadata to facilitate mapping process
Auto-generation of data transformation jobs & reports
Auto-generates DataStage jobs
“FastTrack usage can reduce the cost of ETL development in mid-size projects but 30%-40%.”…Wipro
Utilizing FastTrack will bring significant productivity gains, quality improvement, documentation, and metadata transparency of our data integration tasks. It will also greatly improve the quality of our offshore development….Danske Bank
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FastTrack Scenarios
Industry Models
SAP
IndustryModels
SourceMetadata
TargetMetadata
InformationAnalyzer
InformationAnalyzer
InformationAnalyzer
DataWarehouse
SAPPacks
MDMServer
“The ability to translate this information directly into Information Server with up to 70 percent of the code completed will significantly shorten our development lifecycle” - Bank Austria
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What does this Field Mean?
Show relationships between business terms, data model entities, and technical and report fields
Provides cross-tool mapping of business terms
Allows field meaning to be understood
Allows business term relationships to be understood
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Where Happens if I Change this Column?
Show complete change impact in graphical or list form
Includes impact on reports in BI tools
Visually navigate through impacted objects across tools
Allows impact analysis on any object type
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Where does a Field of Data in this Report Come From?
Source Tables
IBM Information Server
Import & Browse Full BI Report Metadata
Navigate through report attributes
Visually navigate through data lineage across tools
Combines operational & design viewpoint
>50% report execs are now getting the information they want
>50% report a faster time to value (business gets reports faster)
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Existing Integration Points for MDM Server
Pre-built MDM load routines & embedded cleansing & matching
Service integration with ESB
Direct mapping of MDM data model to the Industry Data & Process models
Pre-built integration to load InfoSphere Warehouse
Information Server and MDM Server can reduce initial load by 25%-50%, and improve quality
An MDM Rapid Deployment release can be in production in 3-4 months vs. 12-18 months
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Existing Integration Points for Warehouse
High speed parallel connectors from Information Server
Integration with Cognos through cubing services
Generation of warehouse structures from models using RDA
Pre-built integration with MDM Server
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An Example: American Express
Challenge
No single view of merchant accounts across Amex
Needed to combine multiple data sources into a single data warehouse
Very short implementation timelines
Solution
Chose a complete InfoSphere stack:
• InfoSphere Information Server
• InfoSphere Warehouse
• IBM Industry Models
• Cognos 8 BI
Results
Rolled out their first data mart (just over 6 months)
The synergies of the InfoSphere portfolio accelerated their project
Now looking to expand into MDM
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Bottom Line
The InfoSphere portfolio addresses the majority of requirements companies face around their information
There is no more integrated portfolio on the market
IBM has the only portfolio which also leads in each and every category
IBM invests $1B each year on this portfolio and its integration
By choosing a more complete InfoSphere solution, organizations can reduce their risk & improve time to value
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• Continued Simplicity & Usability Advancements
• Rule & Transformation Discovery
• Automation to Optimization
• Platform Analytics & Dashboards
• Data Governance Tools
InfoSphere Strategy & Vision
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Business As Usual:
• Projects 10x as long with individual tooling
Unified Platform Benefits:
• Decreased risk by 53%
• Improved business alignment 83%
• Improve time to value by 75%
• Reduce project staffing by 90%
IBM Has Invested To Meet These RequirementsOne Single Information Platform
Source: Customer Case Studies, Industry Analyst Reports
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