© 2008 IBM Corporation 1 InfoSphere Integration and Product Roadmap Keith Kohl Program Director, Product Management.

© 2008 IBM Corporation1

InfoSphere Integration and Product Roadmap

Keith KohlProgram Director, Product Management

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The IBM InfoSphere Vision

An Industry Unique Information Platform

Simplify the delivery of Trusted Information

Accelerate client value

Promote collaboration

Mitigate risk

Modular but Integrated

Scalable – Project to Enterprise

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Evolution of Information Projects

HeterogeneousSystems & Information Sources

ERP

Claims

Call Center

Supply Chain…

ApplicationsReal time Situational Decisions

MasterSchemas

Reports

Dashboards

KPIs…

Scorecards

ExecutivesPerformance MgmtUnderstand, Decide

Marts

AnalystsSpot TrendsRecommend

Analytic Applications

Warehouses

Marts

Weak Information Architecture

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An Information AgendaOne Approach to Achieving Information On Demand

Manage DataOver its Lifecycle

Optimize Content -based Operational & ComplianceRelated Processes

Optimize Business Performance &Organizational Knowledge

Create, Manage, Govern & DeliverTrusted Information

Create an approach for transforming information into a trusted strategic asset that can be leveraged across applications, processes & decisions for sustained competitive advantage

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Business Optimization

Business Optimization

DB2, Informix, IMS…

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Four Pieces… but where is the synergy?

“When aiming to optimize costs in data management and integration initiatives, it is critical to know what steps to take and where significant savings can be realized while maintaining success in these projects. In most cases, the cost of implementing the steps will be far outweighed by the savings that can be realized.”

-- Ted Friedman, Vice President and Distinguished Engineer, Gartner

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The Synergy Story

Models Cleansing ETL MDMData

WarehouseBI

++ ++ ++ ++ ++

++ ++ ++ ++ ++++ ++

OR

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The Synergy Story

Models Cleansing ETL MDMData

WarehouseBI

++ ++ ++ ++ ++

++ ++ ++ ++ ++++ ++

Q: Who investsin these

integrations?A: You

A: IBM

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Market LeadershipData Integration Data Quality CDI

Customer HubsPIMETL

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The Construction of Our Single Platform

2002 2003 2004 2005

Metadata Integration

Integrated Cleansing

Integrated Matching

Integrated Profiling SOA Deployment

Grid Deployment

Integrated Semi-structured Data Handling

2006

ArchitecturalUnification

IBM Information

Server

Federation AscentialAcquisition

ReplicationEvent Pub(pre-2002)

Ascential

IBM

MainframeIntegration

ContentIntegration

UnstructuredInformationMgmt

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Master Data Management Construction

2002 2003 2004 2005 2007

PIM platform

Departmental Collaboration

Collaborative MDMProduct Center

WCC

Trading partner Collaboration

New Product Introduction Collaboration

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MDM Platform

1999

Ascential Acquisition - Data Cleansing, Meta

Data Management, ETL

TrigoAcquisition

DWLAcquisition

CDI platform Operational MDM

Customer Center

500+ServicesSOA Framework Atomic Services

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The Synergy Facts

IBM is the only vendor in the leadership quadrants in data integration, master data management, data warehousing, and business intelligence

IBM invests $1B per year in this portfolio and the synergy points

IBM has best practices & methodologies that extend across these domains

IBM leads has the most advanced integration across these components available in the market today

Customers who implement multiple pieces from the InfoSphere portfolio reduce their risk and time to market

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The Big Picture

Warehouse Management & AdministrationMetadata Management & Metadata Repository

ETL/Data Quality

Business Applications

Products

Customers

Merchandizing

Mgt Reporting

Data Mining

Predictive Modelling

Data Analysis & Reporting

Sources

Data Warehouse Design

ROLAP

OLAP Server *

Essbase

POS

FrontOffice

OtherSources

HR

Accounting

Inventory

DataWarehouse Model

Services DataModel

Business SolutionTemplates

Enterprise Data Warehouse

StagingArea

DataWarehouse

Real-timePartition

Master Data Management

SIFMDM

RepositoryBusinessServices

MDMConsumers

CRM

ERPESB

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Existing Integration Points for Industry Models

Generate warehouse structures through RDA

BSTs provide design foundation for reports and cubes

Pre-load Information Server with a business glossary & physical model for mapping

Data and process models mapped to MDM model & business services

Fit with our business requirements…..…....85%Savings from initial analysis phase .……....75% Design (inc. logical & physical models) ..…65%

Estimated 6 to 12 weeks for Logical model build Done in 2 Days

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Models, Design Studio & Information Server

Upon import to the Information Server, relationships are automatically created between technical assets and

business terms

Fit with our business requirements…..…....85%Savings from initial analysis phase .……....75% Mitigated project risk..………………. …….....20%

Estimated 3 to 5 days to capture business metadata Done in Minutes

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Existing Integration Points for Information Server

Pre-built MDM load routines & embedded cleansing & matching

High-speed parallel warehouse connectors

Direct import of terms into business glossary & physical models into DataStage & FastTrack

Metadata lineage into Cognos

End-to-end lineage traceability and impact analysis

20-25% decrease in the time spent in design15% decrease in the time spent in the deployment15-20% cost savings to build the warehouse

Estimated 2000 staff days for project Completed in 212 days

16Flexible Reporting

Specification

Information Server FastTrack To Reduce Costs of Integration Projects Through Automation

Business analysts and IT collaborate in context to create project specification

Leverages source analysis, target models, and metadata to facilitate mapping process

Auto-generation of data transformation jobs & reports

Auto-generates DataStage jobs

“FastTrack usage can reduce the cost of ETL development in mid-size projects but 30%-40%.”…Wipro

Utilizing FastTrack will bring significant productivity gains, quality improvement, documentation, and metadata transparency of our data integration tasks. It will also greatly improve the quality of our offshore development….Danske Bank

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FastTrack Scenarios

Industry Models

SAP

IndustryModels

SourceMetadata

TargetMetadata

InformationAnalyzer

InformationAnalyzer

InformationAnalyzer

DataWarehouse

SAPPacks

MDMServer

“The ability to translate this information directly into Information Server with up to 70 percent of the code completed will significantly shorten our development lifecycle” - Bank Austria

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What does this Field Mean?

Show relationships between business terms, data model entities, and technical and report fields

Provides cross-tool mapping of business terms

Allows field meaning to be understood

Allows business term relationships to be understood

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Where Happens if I Change this Column?

Show complete change impact in graphical or list form

Includes impact on reports in BI tools

Visually navigate through impacted objects across tools

Allows impact analysis on any object type

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Where does a Field of Data in this Report Come From?

Source Tables

IBM Information Server

Import & Browse Full BI Report Metadata

Navigate through report attributes

Visually navigate through data lineage across tools

Combines operational & design viewpoint

>50% report execs are now getting the information they want

>50% report a faster time to value (business gets reports faster)

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Existing Integration Points for MDM Server

Pre-built MDM load routines & embedded cleansing & matching

Service integration with ESB

Direct mapping of MDM data model to the Industry Data & Process models

Pre-built integration to load InfoSphere Warehouse

Information Server and MDM Server can reduce initial load by 25%-50%, and improve quality

An MDM Rapid Deployment release can be in production in 3-4 months vs. 12-18 months

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Existing Integration Points for Warehouse

High speed parallel connectors from Information Server

Integration with Cognos through cubing services

Generation of warehouse structures from models using RDA

Pre-built integration with MDM Server

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An Example: American Express

Challenge

No single view of merchant accounts across Amex

Needed to combine multiple data sources into a single data warehouse

Very short implementation timelines

Solution

Chose a complete InfoSphere stack:

• InfoSphere Information Server

• InfoSphere Warehouse

• IBM Industry Models

• Cognos 8 BI

Results

Rolled out their first data mart (just over 6 months)

The synergies of the InfoSphere portfolio accelerated their project

Now looking to expand into MDM

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Bottom Line

The InfoSphere portfolio addresses the majority of requirements companies face around their information

There is no more integrated portfolio on the market

IBM has the only portfolio which also leads in each and every category

IBM invests $1B each year on this portfolio and its integration

By choosing a more complete InfoSphere solution, organizations can reduce their risk & improve time to value

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• Continued Simplicity & Usability Advancements

• Rule & Transformation Discovery

• Automation to Optimization

• Platform Analytics & Dashboards

• Data Governance Tools

InfoSphere Strategy & Vision

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Business As Usual:

• Projects 10x as long with individual tooling

Unified Platform Benefits:

• Decreased risk by 53%

• Improved business alignment 83%

• Improve time to value by 75%

• Reduce project staffing by 90%

IBM Has Invested To Meet These RequirementsOne Single Information Platform

Source: Customer Case Studies, Industry Analyst Reports

© 2008 IBM Corporation30

Thank You!