-17 national public health marketing strategy2018.wsmconference.co.uk/wp-content/uploads/2014/10/PHE...Blood Pressure Drop In Drop in for a quick, free test today. nhs.uk/bloodpressuredrop

‘Support not exhort’

England’s 2014-17 national public health marketing strategy

26th September

Introduction

Challenges

#1.

Benevolent

myopia

#1. Benevolent myopia

#2. Short-termism

#3. One-system thinking

#1. Benevolent myopia

#2. Short-termism

= Inertia

How we approached it

Asset based

Talk (3 questions)

Model

What’s in it?

September 2014

Five principles

1.More opportunities to engage

2.‘On demand’ Public Health

3.Only ever in partnership

4.Locally driven

5.Transparent and evidence led

More opportunities to engage

15

Content AgileDosage

More opportunities to engage

16

OwnedProducts Social

Locally driven and partnership

17

Products Co-creation Never Alone

Transparent and evidence led

18

Spend PrototypeData

Lifestage based

Putting it into practice

Content – On Demand – Evidence - Local

Content – On Demand – Evidence - Local

What impact has it had?

1.Intrinsically long term

2.New structure

3.New programmes

4.New investment

5.Commitment Device

6.New attention…

Impact

Creates space

to focus on

better

What impact has it had?

And finally…

Better feels better

Control is liberating

If more of us publish

Thank you, and an offer of support

dan.metcalfe@phe.gov.uk