Automotive Automotive Aftersales - what do your customers REALLY want?

1. From Meerkats to Motoring Alex Rose - Marketing Director 25 June 2014 2. Reality check: Cars are 7.7 years old Service Plans? Warranty? Connected car? Utterly…

Automotive Digital disruption in the auto market. alex rose, marketing director, who can fix my car (1)

From  Meerkats  to  Motoring   Alex  Rose  -­‐  Marke.ng  Director   27  November  2014   Reality check: Cars are 7.7 years old I  am  8!   Ø Service…