Technology Edelman DERT Trend Report - Aug '11

1. THEFRANCHISETHEEXPERIENCETHEPLATFORMTHEBEHAVIOURTHEFEELINGDERTY TRENDSAugust 2011 2. Once upon a time, playing a game was a social experience in its simplest form. Then…

Technology Edelman DERT - Social Entertainment Trends (Oct '11)

1. THEEXPERIENCETHEBEHAVIOURTHEFRANCHISETHEPLATFORMTHESTRATEGY TRENDSSOCIALOctober 2011 ENTERTAINMENT 2. Once upon a time, playing a game was a socialexperience in its simplest…