AMUL- THE TASTE OF INDIA INTRODUCTION: Since the turn of 19th century, Cooperatives have existed as dominant forms of organization in the dairy industry around the world.…
1. This white revolution or operation flood relates to the rapid development in milk production that took place in India after mid 1960's. This name is a variation of…
1. http://p.twimg.com/A2WTpmwCcAAs2Em.jpg A tribute to Father of ‘White Revolution’ ! 2. Verghese kurien (26nov,1921-9sep,2012) Fonder of Amul milk Pvt. Ltd. & Ex…
1. 2. Introduction The “Bottom of the Pyramid” Structure. Founded by Dr. Verghese Kurien : Father of white revolution in India Successful “value for money” strategy.…
1.“The backward sections of society in India have been exploited and ill-treated formany years. Therefore, there is a need to make up for it (the ill-treatment)”– Dr.…
1. INTRODUCTION A particular picture in every AMUL office prominently displays that “never forget your primary customer… if you don’t, success is certain !!!” The…