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1. Alfie:  Stereotypical  Film.  The  image  I  have  chosen,  is  from  a  film  called  anuvahood.  I  have  chosen  this  picture,  because  I  think…

Technology Engage 2013 - Integrated Campaign Reporting + MTA

1. INTEGRATED CAMPAIGN REPORTING+ MULTI-TOUCH ATTRIBUTIONBrandon RallsDirector, Digital Intelligence Lab 2. Introduction 3. Background •  Agency  Perspec,ve   • …

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Previous  material  review   Assignments   •  Microstrategy  case  study   •  Microso6  BI  tools   Decision  Making,  Systems,   Modeling,  and  Support…