1.Mohamed Rashid+919809209195A brief introduction to Integrated Marketing Communication (IMC)2. What is marketingMarketing is defined by the American Marketing Association…
1.Mohamed Rashid +919809209195 A brief introduction to Integrated Marketing Communication (IMC) 2. What is marketing Marketing is defined by the American Marketing Association…
Chapter 01 - An Introduction to Integrated Marketing Communications CHAPTER 1 An Introduction to Integrated Marketing Communications Chapter Overview The purpose of this…
Chapter 01 - An Introduction to Integrated Marketing Communications CHAPTER 1 An Introduction to Integrated Marketing Communications Chapter Overview The purpose of this…
Advertising and Sales Promotion Mohamed Rashid +919809209195 A brief introduction to Integrated Marketing Communication (IMC) What is marketing Marketing is defined by the…
Advertising and Sales Promotion A brief introduction to Integrated Marketing Communication (IMC) What is marketing Marketing is defined by the American Marketing Association…
Electronic copy available at: http://ssrn.com/abstract=2159874 1 Authors: Mr. Isaac Acheampong ([email protected]) and Mr. Kwabena Asamoah Asiedu ([email protected]) Affiliation:…
Integrated Marketing Communications Integrated Marketing Communications 1 Integrated marketing communications is a way of looking at the whole marketing process from the…