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Documents Harini Sridharan Stephen Duraski. Behavioral Targeting (BT) is a technique that uses a user’s...

Slide 1 Harini Sridharan Stephen Duraski Slide 2  Behavioral Targeting (BT) is a technique that uses a user’s web-browsing behavior to determine which ads to display…

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How much can Behavioral Targeting Help Online Advertising How much can Behavioral Targeting Help Online Advertising Harini Sridharan Stephen Duraski 1 Introduction/Motivations…