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20 Market Segmentation: A Review by T.P. Beane and D.M. Ennis Philip Morris, USA Introduction The literature on market segmentation and market modelling is voluminous. Wind…

Documents Accenture Customer Analytics Cutting a New Path to Growth and High Performance

Accenture Marketing Transformation Customer Analytics Cutting a New Path to Growth and High Performance Rethink Customers have more information and more choices than ever.…