Customer Relationship Management Customer Relationship Management A business philosophy and set of strategies, programs, and systems that focus on identifying and building…

Customer Relationship Management Questions What is customer relationship management? Why do retailers want to treat customers differently? How do retailers determine who…

Chapter 11 Customer Relationship Management Retailing Strategy Retail and Site Locations Chapter 7 and 8 Organizational Structure and Human Resource Management Chapter 9…

Chapter 11 Customer Relationship Management Information Systems Retailing Strategy Retail Market Strategy Financial Strategy Site Location Retail Locations Customer Relationship…

Chapter 11 - Customer Relationship Management Privacy Concerns Control over Collection Do customers know what information is being collected? Do customers feel they can decide…