Business Marketing Management Session 7-8-9

1. ConductingMarketing Research andForecasting Demand 2. ITC Used Extensive Market Research before launching the Sunfeast range of biscuits 3. What is Marketing Research?…

Business 1224691022 kotler mm_13e_basic_04

1. ConductingMarketing Research andForecasting Demand Marketing Management, 13 thed 4 2. Chapter Questions What constitutes good marketing research? What are good metrics…