Slide 1MARKETING MANAGEMENT 13 th edition 8 Identifying Market Segments and Targets KotlerKeller Slide 2 CHP: 8&10-2 Effective Targeting Requires… Identify and profile…

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THARAKA DIAS Director â My Media Network MBA(USA), BBA(USA), Dip in Mgt, ACIM(UK), FAEA(Dip in AEA-UK), FinstSMM(UK), CPM(Asia), MSLIM, PM(Sri-Lanka) * AOT - THARAKA DIAS…

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Segmentation, Targeting, and Positioning Chapter 7 2004 Prentice Hall, Inc. Definition Market Segmentation: Dividing a market into distinct groups with distinct needs, characteristics,…

Multimedia Networking Application classes streamed stored audio/video one-to-many (multicast) streaming of real-time a/v real-time interactive audio/video Typical application…