Mobile The Inevitability of a Mobile Only Customer Experience

EXECUTIVE SUMMARY Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In May 2014, mobile platforms accounted for…

Technology Mobile Only Customer Experience

EXECUTIVE SUMMARY Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In May 2014, mobile platforms accounted for…

Marketing Mobile only-customer-experience-altimeter-group

EXECUTIVE SUMMARY Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In May 2014, mobile platforms accounted for…

Mobile The Inevitability of a Mobile-Only Customer Experience

1. EXECUTIVE SUMMARY Customers are becoming increasingly mobile, and, as a result, the customer journey is in need of an overhaul. In May 2014, mobile platforms accounted…