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IBM Unica Campaign Version 8 Release 5 December 31, 2011 Administrator's Guide Note Before using this information and the product it supports, read the information in…

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Unica Interact Version 8.0.0 User's Guide Publication Date: August 14, 2009 Copyright © Copyright Unica Corporation 2009. All rights reserved. Unica Corporation Reservoir…

Business Unica: Automating marketing processes for the Airline industry

1. Marketers DilemmaYour Boarding Pass • Limited Loyalty • Lack of direct brand interaction with the consumerdue dominance of agents and OTAsTo Customer• Constantly…