Explain process of retail market segmentation and discuss segmentation based on consumer products. Give examples. Ans;- Retail market segmentation is the process of aggregating…

INTERNSHIP REPORT ON WET-PROCESSING OF KNIT FABRIC GROUP MEMBERS: • FURQAN ABUBAKAR • KALEEM ULLAH • AWAIS IMRAN • BEHZAD KHAN • MUHAMMAD ABDUL MOID SAMIULLAH 2…

Consumer Buying Behaviour CONCEPT Consumer The attitude of consumer or buyer decides how demand will emerge for a new product and service and how existing goods and services…

THE RETAIL BUSINESS What Is Retailing WHAT IS RETAILING RetailingRetailing- Set of Business Activities that adds value to the products and services sold to customers for…

Managing Retailing, Wholesaling & Logistics Anne Stam, Febrini Wulandari & Irwan Arfandi B. Master of Management Gadjah Mada University BRIEF SUMMARY Why Zara? Marketing…

Introduction to marketing communication Promotion is a communication process, by which the producers of the products or services draw attention of the consumers or prospective…

Chapter 13 Supply chain planning and control Source: Tibbett and Britten Slack, Chambers and Johnston, Operations Management 5th Edition © Nigel Slack, Stuart Chambers,…

The Only Recognized Trademarks for Textile Shrinkage Control THE SANFORIZED TRADEMARK IS REGISTERED IN OVER 100 COUNTRIES AND KNOWN AT BOTH TRADE AND CONSUMER LEVELS GLOBALLY.…

MARKETING CHANNELS Distribution Channel-Definition ChannelPhilip Kotler ³A channel of distribution is a set of independent organizations involved in the process of making…

INDUSTRY PROFILE Retailing Retailing is the transaction between the seller and consumer for personal consumption. It is does not include transaction between the manufacturer,…