DOCUMENT RESOURCES FOR EVERYONE
Education The Two-Step Flow Of Communication

1. The Two-Step Flow of Communication: An Up-to-Date Report on an Hypothesis Elihu Katz (1957) Aiyana Cruz Jedd De Luna Alain Geronimo Aurora Nivera 1JRN3 2. The People's…

Documents COM 226, Summer 2011 PPT #6 Includes chapters 13 & 18 of DeFleur textbook.

Slide 1 COM 226, Summer 2011 PPT #6 Includes chapters 13 & 18 of DeFleur textbook Slide 2 Diffusion of Innovations  Everett Rogers—the main developer ◦ Adapted…

Documents + The Media Daily Dilemma: Where should people get their news?

Slide 1 + The Media Daily Dilemma: Where should people get their news? Slide 2 + “Are newspapers dead?” “The loss of newspapers is a threat to democracy” Newspapers…

Documents Chapter Six The Media. Copyright © Houghton Mifflin Company. All rights reserved. 6-2 People,...

Chapter Six The Media People, Government and Communications The term mass media refers to the means employed in mass communication, often divided into print media and broadcast…