1. A Comprehensive Picture of Digital Video and TV Advertising: Viewing, Budget Share Shift and Effectiveness1IAB Online Video Study Copyright © 2012 The Nielsen Company.…

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1. How Do We Think We Can Achieve To Raise £4 Million plusOver The Next Seven (7), monthsand Beyond.Stephen Lyall has a background inBusiness and Marketing spanning over…

Motorsport Marketing A winning formula Welcome to Where fans become customers! NOTE: To change images on this slide, select a picture and delete it. Then click the Insert…

Since its creation in 2001, our Entertainment Division has been developing extensive work, with the implementation of TV productions and live shows to potentiate in each…

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1. Problem Two and Solution Issue – How to cut total advertising without impacting call center traffic Using inclusionary and exclusionary profiles established a finance…

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Slide 1 Measuring the Effects of a Campaign MKT 846 Professor West Slide 2 Agenda Measuring the Impact of IMC PACT Principles Testing Methods IMC Audit Slide 3 General Thoughts…