Managing Retailing, Wholesaling & Logistics Anne Stam, Febrini Wulandari & Irwan Arfandi B. Master of Management Gadjah Mada University BRIEF SUMMARY Why Zara? Marketing…

Chapter Fifteen “How Well Am I Doing?” Cash Flow Statement A Look Back The use of financial statements to assess the financial health of a company was covered in the…

Instructions Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score. Question 1 Which of the following…

C H A P T E R 2 The External Environment The Broad Environment Socio-cultural Forces Global Economic Forces Global Technological Forces Global Political/Legal Forces The…

Retailing in Electronic Commerce (E-Tailing) 1 Learning Objectives Define and describe the primary business models of electronic retailing ( e-tailing ) Discuss various e-tail…

1. Route to 2015 2. Time has ChangesThe average CMO is just shy of 50 years old, learned their art two decades agoThen, the web was a novelty and advertising was mostly mass-communicationThe…

1. Direct Mail: The Future is still bright?UPU Direct Mail Advisory Board Aad Weening Weening & Partners Berne, 22 January 2008 2. AGENDADistance SellingOn Line IssuesTrends…

1. Rise of the MarketingTechnologist 2. * NIMA A + B in 1993...* 20 years Sales & Marketing at some of the worlds top brands* Sales Leader & Social Software Evangelist…

1. State of the Net essential eBusiness intelligence for Irish managerswww.amas.ie A quarterly bulletin on online activity in IrelandISSN: 1649 issue 19 Winter 2010eCommerce…

1. The Rise of eCommerce 2. There is little doubt that eCommerce has become one of the most potent forces on the internet. With millions of people running their own businesses…