Business Marketing Philosophy and Strategy

1. MMaarrkkeettiinnggPPhhiilloossoopphhyyaannddSSttrraatteeggyyCChhaapptteerr OOnnee 2. KKeeyy LLeeaarrnniinngg PPooiinnttssTThhee mmaarrkkeettiinngg ccoonncceeppttDDiiffffeerreenntt…

Business Lecture 01 marketing_philosophy_and_strategy

Marketing Philosophy and Strategy Chapter One Copyright ©2011 Pearson Education, Inc., Publishing as Prentice Hall Copyright ©2011 Pearson Education, Inc., Publishing…