Documents Reality SHOWS

Consumer: Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows) CHAPTER 1 CONSUMER : Consumer is an ultimate user, who buys goods and…

Documents Segmentation, Targeting and Positioning

Segmentation, Targeting and Positioning Segmentation, Targeting and Positioning By Prof. Prasad Kulkarni Levels of Market segmentation Segment marketing Niche marketing Local…