Documents E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 7: Consumer...

Slide 1E-Marketing, 3rd edition Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 7: Consumer Behavior © Prentice Hall 2003 Slide 2 Overview Consumers in the 21st…

Documents ©2006 Prentice Hall7-1 E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter.....

E-Marketing 4/E Judy Strauss, Adel I. El-Ansary, and Raymond Frost Chapter 7: Consumer Behavior 7-1 Chapter 7 Objectives After reading Chapter 7 you will be able to: Discuss…