Sampling UNIT 5 SAMPLING Objectives After reading this unit, you should be able to: • • • • • describe the importance of sampling in marketing research studies…
1. What is research? • “Scientific research is systematic, controlled,empirical, investigation and critical of naturalphenomena guided by theory and hypothesesabout the…
1. Sampling Design 2. The Sampling Design Process Define the Population Determine the Sampling Frame Select Sampling Technique's Determine the Sample Size Execute the…
Examiner’s use only Team Leader’s use only Surname Initial(s) Signature Centre No. Turn over Candidate No. Question Leave Number Blank 1 2 3 4 5 6 7 8 Total Paper Reference(s)…