Introduction • World’s leading Manufacturer, marketer, and distributor of non alcoholic beverage concentrates and syrups • Corporate head quarter in Atlanta • With…

With the name of Allah the most beneficial and the most merciful PRESENTAION SPECIALIZATION : MARKETING. PRESENTED TO : MISS , DUR - E - NAJAF. PRESENTED BY : IRFAN UL HAQ.…

LEVERAGE OF THE BRAND AND BRAND EXTENSIONS THE INDIAN INSTITUTE OF PLANNING AND MANAGEMENT, NEW DELHI TABLE OF CONTENTS S. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.…

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Ogilvy & Mather ³Within every brand is a product, but not every product is a brand.´ ² David Ogilvy O&M HISTORY Incorporated in India in August 1928 under the…

INNOVATION IN MOTION TIME TO MOVE YOUR BRAND FORWARD “YOU cAN’T EscApE YOUR BRAND. EIThER YOU MAkE ThE cUsTOMER ExpERIENcE OR IT gETs MADE WIThOUT YOU.” -UNkNOWN cONTENTs…

1. GRAND TEST HIEU HIEU READY – TO - DRINK TEA LAUNCHING PLAN 2. AGENDA 1.BACKGROUND 1.1 Market review 1.2 Market’s potential 1.3 Business background 1.4 Business ambition…

1. Making the Internet of Things a Reality:Big Data Meets Mobility in the CloudSanjay J. PoonenPresident & Corporate Officer@spoonen 2. Mobile is now an intrinsic part…

1. SUCCESS AND FAILURE OF PRODUCT REJUVINATION 2. PRODUCT REJUVINATION Creating a large surge in sales for a product through intense marketing effort.It Involves adding…

Kingfisher : The Funliner Experience Kingfisher Background Note Monopoly of Indian Airlines Corporation & Air India International till 1990. 1994 : Opening Indian Sky…