Drivers of Success for Market Entry into China and India Joseph Johnson & Gerard J. Tellis∗ ∗ Joseph Johnson is Assistant Professor of Marketing, University of Miami,…

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Management Decision Emerald Article: A new framework for global expansion: A dynamic diversification-coordination (DDC) model Hwy-Chang Moon, Min-Young Kim Article information:…

Leadership LEADERS D.L. Rogers Corp., based in Bedford, Texas, owns and operates 54 franchises of Sonic Corp., a chain of fast-food drive-in restaurants. Jack Hartnett, Rogers's…

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The current issue and full text archive of this journal is available at www.emeraldinsight.com/0263-5577.htm IMDS 110,8 A resource-based perspective on information technology…

the strategy tank A Strategic Analysis What Went Wrong at Eastman Kodak? George Mendes © Copyright Authors and The Strategy Tank Every endeavour has been made to recognise…

University American College Skopje School of Business Skopje Toni Ivanoski, BA Outdoor AN OPEN CONVERSATION A Master’s Thesis on the Phenomenon “Outdoor Advertising“…