1. Demand analysis Firms sell goods/services to buyers Consumers (individuals) : utility Firms : make profits Willingness to pay: maximum price buyer will pay for a good…

1. Demand analysis• Firms sell goods/services to buyers– Consumers (individuals) : utility– Firms : make profits• Willingness…

1. Spotify and the Future of MusicOwnershipIDIA 620 December 6th, 2011 Malcolm Kemeny 2. • Massive online jukebox – access to over 13 million Songs• 10 hours/month…

Slide 1 Slide 2 LEARNING OUTCOME 2 & 3 DEMAND AND SUPPLY Slide 3 DEMAND EFFECTIVE DEMAND desire to purchase backed by the ability to pay DETERMINANTS OF DEMAND: Price…

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