Documents 21centurymarketresearch

: written by Manila Austin, Ph.D., Director of Research Julie Wittes Schlack, Senior Vice President, Innovation & Design Leaving Our Comfort Zone: 21st Century Market…

Business Net Gain 6 Presentation: Riding The Change Wave

1. RIDING THE CHANGE WAVE: ARCHITECTING MARKETRESEARCH FOR THE FUTURE 2. THE JOURNEY BEGINS…“RESEARCHERS MUST MAKE THE JOURNEY TO BECOMECONSULTANTS. THE JOURNEY REQUIRES…

Technology Impressions vs Expressions - Are you measuring the right things?

Impressions verses Expressions Impressions verses Expressions Peter M. Dingle @ intel . com © 1 âA brand is no longer what we tell the consumer, it is what consumers…