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MARKETING AS A CONCEPT Customer orientation Competition orientation Ability to respond to environmental changes MARKETING AS A PROCESS Both buyer and seller must have something…

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1. Marketing ? Identifying and meeting human and socialneeds. Meeting needs profitably. Flow of goods and services fromproducers to customers. 2. The term was first academically…

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1. Marketing ? Identifying and meeting human and socialneeds. Meeting needs profitably. Flow of goods and services fromproducers to customers. 2. The term was first academically…