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Documents Positioning

Positioning Presented By: Richa.S.Kapoor What is Positioning? • Positioning is the act of designing company’s offerings and image to occupy a distinctive place in the…

Education Market segmentation

1. Market Segmentation DESINGED BY Sunil Kumar Research Scholar/ Food Production Faculty Institute of Hotel and Tourism Management, MAHARSHI DAYANAND UNIVERSITY, ROHTAK Haryana-…

Documents Customer Analysis

6 Customer Analysis What Needs to Known about Current and Potential Customers Who buys and uses the product What customers buy and how they use it Where customers buy When…

Documents Business Research Methods Multivariate Analysis.

Business Research Methods Multivariate Analysis Multivariate Statistical Analysis Statistical methods that allow the simultaneous investigation of more than two variables…

Documents Comm Strategy tools_Brief Briefing.ppt

Strategic Communication Management generate, evaluate, coordinate 2015 Integrated Communication Brief * 4 questions & 4 rules : Q1. why a brief ? List of deliverables…

Documents Dr Rian

Know your Researcher @ Asian Institute of Technology Edition September 2011 : Dr. Rian Beise-Zee Faculty Profile  Dr. Rian Beise-Zee joined the School of Management of…

Documents CB; MEC and Product Involvment .ppt

1. Means-End Chain 2. Consumer product involvement Shutin Wang Yiming Li Elina Rankio Dorde Lukovic Consumer Behavior Wrap Up MCA Consumer Behavior Prof. Dr. J. Roosen…